Why Are Landing Pages Such an Important Part of Marketing?

Blue Whale Media are a web design Widnes agency that understands the importance of landing page optimisation.

When it comes to online marketing, landing pages are an important part of inbound marketing. Once you have done all the hard work getting visitors to your website, you don’t want to waste that hard work by scaring off visitors with a poorly constructed landing page.

So what tips does a web design agency have for you regarding landing pages?

What Is a Landing Page?

A website’s landing page is an inbound marketer’s number one tool. The landing page is the first page a visitor reaches when they visit your website. This can be your home page, an about you page, possibly a special promotions page.

In reality, a landing page can be anything you want as long as it harnesses the potential opportunity to draw visitors in and create conversions.

However, the reality is that most website owners do not realise the potential marketing opportunity landing pages offer and therefore leave them poorly constructed and not optimised.

Promotions and Offers

One of the biggest marketing opportunities that landing pages offer, is the home that they can give your promotions and sales. If you have a limited time promotion, directing your customer straight to a page that features that offer is an effective way to increase your conversion rate and quickly. An easy web design Widnes strategy to increase sales.

So What Do You Need on Your Landing Page?


The headline is the first thing visitors see and register, your headline needs to sum up what you offer as clearly and concisely as possible.


Any text or copy written on your landing page needs to be engaging and persuasive. Use bullet points to break up text and increase readability.


Keywords need to be used in any text whether that be page title, headers and general copy in order to optimise for SEO purposes.


Engaging and professional images are an absolute must, first impressions count for a lot.

Social Sharing

Social sharing allows for your landing page to reach as many recipients as possible. Embed links within your landing page for sharing purposes.

Get in Touch Today!

If you feel that your website could benefit from the landing page optimisation services of a web design Widnes agency such as Blue Whale Media, get in touch today!

You can reach us at [email protected] or call us on: 01925 552 050.

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