Why Leave Your Business in The Hands of a Content Writer?
Content Writers, you know who we are and what we do (if you read the last blog), but why should you leave your business in the hands of a content writer?
There are several potential benefits to enlisting the help of a professional content writing service but do those benefits really have an effect on your business?
Or can you and your business get by without regular content creation?
Let People Know Who You Are
Your website is often the first point of contact between you and your customer. Therefore, your website’s pages should let people know exactly who you are and the service that you provide. The pages also need to be written in a persuasive manner designed to create conversions and increase sales.
This is no easy feat, writing in a persuasive tone with the intention of creating conversions is a skill that content writers have to have. They practice and hone their adaptive writing style to fit any writing task.
To make sure that the marketing and promotion opportunity your website offers does not go unfilled, it is best to use the services of a professional content writing service.
Optimise Your Exposure
To increase the amount of exposure your website is receiving and improve your rankings amongst search engine results, well crafted and executed SEO strategies are a must.
SEO is anything but easy, to successfully design and launch an optimisation campaign you need to employ the help of an SEO team. A constant flow of optimised content can drastically increase your website’s ranking, but if not done correctly can be a costly mistake for both time and money.
What Will a Content Writer/SEO team Do?
What you and the content team you are working with first need to do is identify the keywords and search terms that you want your website to be ranking for. Once decided, a content strategy can be devised, whether this be weekly blogs, monthly articles or any other form of content campaign.
They Make Your Life Much Easier
Do you really have the time to constantly research and write about topics relating to your business? The chances are no you don’t. We understand that our clients have businesses of their own to run which is why we seek to make their lives easier.
We will research topics for you, optimise content and report back to you with analytics and performance reports relating to your chosen keywords and traffic rates.
Where web copywriting is concerned, it can be hard condensing your entire company literature into just a few short pages and similarly you may struggle expanding on your services to fit the available space.
Content writers are experts at web copywriting and can concentrate or expand on text to fit your needs.
Have I Convinced You?
I hope that I have managed to convince you of the importance content writers have in web design, if you would like to discuss any content, SEO or web copywriting projects that you may have, feel free to drop me an email at : t.gallagher@bluewhalemedia.co.uk.
I look forward to working with you!
