We list some of the best link building strategies you should be using

Link Building Strategies You Should Be Using

Trying to push your website to rank higher in SERP (Search Engine Results Pages) for popular search engines like Google, Yahoo, and Bing? There are two ways of doing so: on-page SEO and off-page SEO. Let our own Warrington web designers take a closer look at these two elements.

On-Page SEO vs Off-Page SEO

Leading search engines like Google are constantly modifying their algorithms, requiring you to update your website simultaneously. This only means you cannot have a one-dimensional SEO strategy anymore. As an SEO agency in Warrington, we know that the key to rank higher in search engines is addressing both on-page and off-page SEO.

While on-page SEO refers to all the actions that you can take directly on your page, off-page SEO are the things you can do outside your website to improve your site’s position in search engines. Some crucial elements of on-page SEO are keywords, meta tags, internal linking, anchor tags, page/post titles, and meta descriptions. On the other hand, off-page SEO factors include content marketing, forums, link building, and influencer outreach, among many others.

In simple words, off-page SEO simply helps search engines understand what other people think about your website, products, or services. This means even if your website has a few links from relevant and authority sites, it can help improve your site’s rank in search engines.

Here are some more off-page activities that you can do for increasing your chances of ranking higher.


Participating and discussing in forums can help increase brand awareness. Here, you can communicate with communities and talk about your products and services. You may also reply to unresolved problems and provide solutions, give advice, or make suggestions. Remember, Google loves discussions.

To make the most out of forum discussions, you can take part in forums that offer do-follow links. Make sure to create a solid profile with all necessary information, including an anchor in your signature section.

Broken Link Building:

Broken links are generally a result of typing errors or the expiry of web hosting. It can also happen when website elements are messed up. In broken link building strategy, your goal is to find broken links on different sites and get in touch with the owner of the resource/ site that has a broken link. Then, you can offer to replace it with one of your updated links to relevant content. This helps in improving user experience by decreasing the number of 404 pages and redirects.

Content Marketing:

Different social media platforms have different preferences when it comes to content. For instance, YouTube wants videos, Instagram relies on images, while Twitter and Facebook are more apt for sharing your thoughts and messages. Now, what happens is we tend to neglect content on platforms like Instagram and YouTube. But this shouldn’t be the case.

If you have written an article on how to create an exit popup on Shopify, you can also create a tutorial on the same topic to be posted on YouTube. Then, you can insert the content URL in the description box. This way, you have more possibilities of reaching out to more people. While YouTube searchers can find the video, readers on Google can find your content piece. The goal here is to repurpose your content piece.