What is LinkedIn Marketing?
LinkedIn isn’t just for professionals or job seekers. You can also use the platform to grow your business too. The platform is able to expose you and your business to millions of connections that you can use to build relationships with individuals and other companies to boost your brand. LinkedIn is a professional social network, it is about career development, professional connections, industry discussions and other business-related activities. You can find customers, employees and partners alike on LinkedIn.
Post Actionable Content
Content marketing is absolutely essential on any social media platform, therefore LinkedIn is no exception. It is a good idea to post multiple times a day on the platform. This will help you reach and engage with your audience. Make sure to post a variety of images, videos, text and articles in order to catch the attention of your audience as well as new audiences.
Search for Individuals
Sometimes, all you may need is one connection with a company to make inroads that lead to a sale. LinkedIn allows you to search for individuals with great accuracy because of this. To do this just click on the search bar and select the drop-down on the left. From there you can hone your results by location, mutual connections, and even the company they are currently working at.
One other way you can make connections on LinkedIn is by searching for groups in your niche. LinkedIn groups are a way you can connect and interact with like-minded professionals in your industry. You can use this place to create conversations about what’s happening in your world with the people who will appreciate it the most.
Start your Own Groups
Another good way to generate leads on LinkedIn is to create groups. If you are not able to find a community that is for your industry, or if you just wanted to provide a curated window for your audience to communicate about what you’re doing, this is a good option for you.
Boost your LinkedIn Posts
It may be a good idea to consider incorporating paid tactics into your LinkedIn strategy. Sponsored updates on LinkedIn are ideal for sharing and promoting your original content. They are also great for increasing the visibility of what you post. When creating your ad you are able to filter your target audience by role, industry, company size, company name, role function and more.