Local vs Global web design: how website design and development can change depending on if the client is a local business or international business.

Local VS Global Web Design

Ways to get products to customers have become optional these days. You can stick with global enterprises or sell it exclusively from online stores, or use both methods. Such a combination of selling techniques renders web designing difficult these days, and many Liverpool web design companies have to change their approach to web design depending on whether the business decides to target local or global customers.

It is crucial to understand the development experience and web design of both local and global web design when working on projects.

Website Hosting

Global web designs suffer from problems like handling traffic, server resources, and distance.

For instance, you host a website that sells hats from a server in Atlanta, Georgia. With not much luck with the regional audience, you decide to target the web design to a global audience. It turns out people in Australia love it. However, the web hosting provider is solely based in the U.S and does not have a web server around Australia. The restriction of resources in the hosting plan and Australia’s increased amounts of traffic severely impact the website speed. 

There are certain things you need to do when serving a global audience like:

  • Use companies that have a web hosting with servers worldwide.
  • Pick a web hosting plan that is proficient in handling such severe traffic.
  • Set up your site with a CDN (Content Delivery Network).

Website Colour Scheme

Not many people understand the importance of considering the color contrast they use when designing their website. It can have a memorable or enticing perception of the audience. 

For example, customers recognize Target’s logo as the red bullseye. Notice that they do not separate the red color in their response. Such demonstration shows how the use of appropriate color contrast can have an everlasting presence in people’s minds.

It is also essential to consider the significance of color and what it stands for in other countries. For example, in China, people associate the color red for funerals while in South Africa, it signifies mourning, so it could be sending the wrong message to audiences even if your color choice has positive connotations in other parts of the world. You must pick the color palette wisely.


The same rule applies to pictures and the kind of message you want to convey on your website.

For local audiences, it would be best to use images that the base of operation identifies. It should appeal to your audience and give it a more welcoming and friendly visual than cold generic stock photography.

For global audiences, premium stock photography would be ideal, although you can also rely on a robust pattern of colors like a gradient.


There are some things you need to consider when catering to global audiences.

  • Keep the copy short on your website.
  • Avoid any random conversational or vocabulary use on your site.
  • Long-tail keywords targeted at your products and services are essential.
  • When selling anything on your website, make sure to enter secure selection options regarding currencies, languages, countries, etc.
  • You can use the contact form to assign the process of filling out the easy-to-use dropdowns that help in selecting popular locations, country codes, etc.
  • Make your global presence reliable by mentioning awards, partnerships, and other associations like Amazon integration, Google certification, well-known company partners, etc.

Understanding your audience’s expectations and needs goes a long way in making your website accessible and successful. Turning such demands and expectations into an experience is the icing on the cake.