How to Lower Your WordPress Website’s Bounce Rate?
Your WordPress website’s bounce rate is an indicator of how quickly your visitors exit your site without clicking on any other page. Our website design Manchester know that the longer your visitors stay on your website, the higher are the chances of conversions. Here, our website design Manchester team explores how you can lower your WordPress website’s bounce rate.
Reduce Load Time
If your website is taking too long to load, visitors are sure to click away to find another website that can deliver an answer without taking ages. A slow-loading website is sure to increase your bounce rate.
Here are some things you can do to improve the page load time:
- Compress your images and reduce the file size before uploading to your site.
- Installing a plugin like W3 Total Cache can improve the performance of your WordPress website while lowering the load time.
- Choose a theme that’s light on graphics. Alternatively, hire a website design Manchester agency to design a light website for you.
Improve Your Website’s Navigation
If your website’s navigation isn’t clear and easy to use, your visitors are going to click away. Ensure your navigation is easy to access and clear too.
One of the easiest things to do is to place your navigation menu on the top of your website. Don’t place it in places that your visitors least expect to find it – such as at the bottom of your website. To further enhance navigation, place navigation menus in the header, footer as well as the sidebar. Ask a reliable website design Manchester agency to help fix your poor navigation menu. A search box can come really handy. It’s a fail-safe alternative should your navigation menu fail. You can lower the bounce rate of your WordPress website’s blogs with the help of a related posts plugin such as YARPP. This plugin will display related posts at the end of your article, which can help increase the time visitors spend on your website.
Improve Your Content
Poor quality content is sure to turn off readers, and they’re going to leave your site as soon as they landed. Put yourself in your visitors’ shoes. Would you spend your time exploring a website and reading poor quality content when there are many other websites that can offer a far better experience?
Here are some things you can do to improve your content: Ensure your website is never stale by publishing fresh content every once in a while. It could be once a week, once a fortnight or once a month. Decide the schedule a stick to it. Avoid copy-pasting content from other websites as it is not only illegal, it impacts your SEO. What’s more, your visitors can easily find it if they have been researching a lot of websites. Ensure your copy is free of grammatical errors and typos. Proofread and edit your pages and posts before publishing them. If you can’t find the time to write, ask your website design Manchester agency if they offer blog writing services.