LSI vs Keyword Density in SEO

SEO (Search Engine Optimization) is a complicated and dynamic process that can at times prove tricky to use in enhancing online visibility. To attract acceptable traffic to your website, you must present your customers with the best possible online experience.

Both Keyword Density and LSI (Latent Semantic Indexing) play a crucial role in search optimization, and in the process of developing website content. The question is, which of the two would assist you better at optimizing SEO?

SEO Warrington, a leading online marketing agency, observes that both Google and your target customers are constantly looking for relevant content on your website. The experts go on to explain precisely how the use of LSI and keyword density can enable you to achieve SEO optimization.

Keywords are Important for Search Engines

SEO requires that you mind your keywords. These are the words that will draw traffic to your website by bridging the gap between your target customers and your web content. Having identified the target readers of your content, you should plan to use words, phrases, and expressions that are meaningful to them.

You must plan how and where to position these keywords on your website. Every section of your website must be given prominence through the optimum use of relevant keywords.

SEO Warrington strongly advises that you keep in mind Google ranking as you position keywords on your website. For instance, your home page will rank number one only if your web visitors will be searching for your exact brand name. But if customers use specific terms in their search, they will end up on a specific page on your website. Therefore, you are advised to ensure that every page of your website is optimized for a relevant keyword.

What Keyword Density Means

According to SEO Warrington, Keyword Density is an indicator of how frequently a search term is found within a text relative to the total number of words that make up the complete text. For example, in a text composed of 500 words, a Keyword that appears five times will have a Keyword Density of one percent.

It is a measure of how frequently a Keyword appears in search results expressed as a percentage of the total word count of your website copy.

Importance of Keyword Density for SEO

Careful application of Keyword Density will help Google to recognize the topic of your web copy, and hence revolve around your target keyword. The result, according to SEO Warrington, will be to rank your website highly in the search, make it relevant, and inject health to its Keyword presence.

However, do not overuse keywords. A keyword-stuffed website appears unpleasant to the users. Your target customers find the web copy fake and not respectful of them. SEO Warrington recommends maintaining an optimal Keyword density of 1-2.5%. Any higher density would be excessive and repelling to the site users.

A well-written website copy that is relevant to customers should have keywords placed in the right sections of the website. These sections should include at the start of the copy, in the headings, in the sub-headings, and at the end. As you plan for your keywords, do not forget you are writing for human beings who need to be impressed to stay on the site.

The Meaning of LSI (Latent Semantic Indexing)

LSI is a mathematical technique of gauging the relationships existing between terms and concepts used in website content.

Search engines crawl the contents of a webpage to identify the keywords by collating the most common phrases and words on the page.

LSI therefore, assumes that there is a natural relationship between the words of your copy just the way they would appear in another text.

SEO Warrington describes the words and phrases in a web copy as having a semantic connection. They are directly related to your main keywords, rather than being mere synonyms with identical meanings.

For instance, if you chose the word ‘build’ as the main keyword, it has many meanings such as style, form, construct, become stronger, or body proportions. If your website-copy talks about developing buildings, Google will pick up the text with meanings that are relevant to the topic of your copy.

Therefore, you should use in your text words that are relevant such as ‘construct’, ‘make’, ‘put up’, ‘erect’, ‘assemble’, and ‘fabricate’. This will help Google to rank your website about building construction. This is what LSI does for your website.

Importance of LSI to Google

Before the year 2011, Keyword Density was the best tool for calculating web page relevance. But the tool was abused massively by users in attempts to rank their search results high on Google pages.

Google reacted to the abuse, as SEO Warrington explains, by adopting LSI in place of Keyword Density as the main ranking criterion for web content. For example, the Microsoft website recognizes terms that are closely related to Microsoft products; Windows, Office, Excel, PowerPoint, Outlook, OneNote, and others.

So, when a consumer searches any of these terms on Google, they will get the Microsoft website as the first search result. This is because Google uses LSI to match the search terms that are related by meaning.

Why LSI Will Improve Ranking

As we saw earlier, Google gives greater recognition to phrases and words in the web content than to Keyword Density.

Firstly, therefore, your website ranking will depend mostly on your main keyword. This is the word that informs search engines about the context of your web copy.

Secondly, LSI enhances your website ranking by compensating for situations where your keyword Density limit may have been reached. You cannot insert the main keyword more times, but you can insert more of the related words and phrases. This way, LSI allows you to improve your content and website ranking.

The Bottom Line

Marketers of Content and Brands have realized that inserting related keywords on a webpage will not disadvantage their search ranking. They have adopted greater use of LSI keywords as opposed to Keyword Density.

At SEO Warrington, we have observed that Google is always trying to find connections between your Brand or main Keyword; and every related word, synonyms, and phrases.

We advise you to create content that is of high quality and utilize LSI in the copy. Consistent use of this approach will move the SEO ranking of your website to Google’s main page Contact Blue Whale Media Ltd today for any advice regarding your website SEO, we shall be happy to assist your website to grow. You can contact them via Email: hello@bluwhalemedia.co.uk or call us on 01925 552050.