Major SEO Tips For More Black Friday Sales
Black Friday drives an incomparable amount of online traffic and sales for many e-commerce retailers. But at the same time, it also brings intense competition among different competing sites to reap the most profits.
You need to prioritise SEO strategies for improving your marketing campaign, boosting your overall Black Friday sales. Our team of Manchester SEO experts at Blue Whale Media have dove into some of these important tips for your website.
Reviewing Fundamentals of Technical SEO
You should prioritise reviewing the basics of your SEO and optimising the technical foundation of your site to position the pages in a way that allows proper crawling, indexing, and ranking. You need to resolve 404 error pages and place 301 redirects on the landing pages that are lost and broken links.
Ensure that servers can easily entertain increased traffic and optimise the speed of your page for quicker load times. Make it a priority also to optimise your descriptions and meta tags while using targeted BF keywords. Insert visible CTAs for easier conversions. You should also provide clear NAP info, which allows users to discover or contact your physical establishment.
Proceed to visit your Google Analytics and analyse the pages that garnered the most traffic, highest keyword ranking, and most increased conversions for the holiday marketing campaigns from last year. You can utilise these pages as the ideal model concerning your marketing strategy for this year.
Holiday Landing Pages
Landing pages help attract leads for your brand and specifically try to market items you are interested in pushing during Black Friday. Ensure that your holiday-themed landing page features optimised meta tags (keyword), an attractive headline, and a descriptive ad copy. You can create timestamps like “Limited Time Offer” or “Coming Soon.”
Now, you also need to produce a gift guide and seasonal content that helps create product awareness and offer helpful information to your shoppers. Ensure to also look out for trending content by researching seasonal keywords via Google Trends. Also, start engaging random visitors through the use of videos, infographics, and slides. Remember to plan out marketing ideas for your content and promotions.
Optimising Underperforming Touchpoints
Use Google Analytics for evaluating the core pages that contribute the least towards your lead generation and conversion rate. Once you locate them, you can optimise them by using the right keywords for nurturing leads. By choosing to rank, middle pack content within the 1st page for keywords, which are related directly to your goods or invoking a high intent will garner more sales.
Significance of Reviews
By choosing to display customer testimonials and case studies on the landing pages, you end up influencing their buying decisions. But avoid obstructing any vital UX elements before putting them on your webpage. The customer reviews should be advertised front and centre within any ad listings that you buy or the landing pages that you make for your goods.
Start leveraging social networking platforms for distributing content with holiday themes. Locate the platform, which brings the most engagement for UGC submissions and contests. Also, look for the media that convert the best regarding holiday promotions.
Your landing pages will begin ranking organically on top of the competition when you acquire links from Black Friday listing, local citations, and retailers. The focus shouldn’t be about increasing authority but more about capturing leads and boosting organic visitations.