Why you should start Vlogging
In recent years, Vlogging has really taken off. A lot of internet stars got to where they are today by documenting their life and posting it to YouTube. The majority of internet stars didn’t expect for their vlogs to get so big, and was simply doing it just because they could and the platform was available to them. If you ask anybody under the age of 12, they would consider “Vloggers” to be more of a celebrity than TV Stars.
What is Vlogging?
So what exactly is Vlogging? Vlogging is “Video-Blogging” or being shortened to “Vlogging”. Simply put, Vlogging is when a person records themselves and posts the footage to a social platform, usually YouTube. When it comes to Vlogging there are two ways that you can go about it. You can either create or document. The creative side of it is doing Q&A videos or possibly challenge videos such as the Zoom challenge that took the world by storm this year. Documenting vlog is exactly what the name suggests, you document what you are doing. If you don’t have enough creative energy that day, documenting is a great way to still connect with your audience. So now that you in the know about Vlogging, how can you use it to your advantage.
Before I explain how you can benefit from Vlogging, first let me explain content marketing.
Content marketing is a form of marketing that involves creating and sharing online material. This online material could be anything from Stock Images, Memes, Videos or even music. Content marketing is a big deal in the marketing world and is currently how a lot of brands build their online presence. In his Forbes article, John Hall explains that “Content is becoming marketing”. Content marketing allows for two-sided conversations. Rather than the traditional form of marketing, prospects can now get involved with the conversation and gain a somewhat personal experience from your advertisements. So how does this tie into Vlogging? Well, your vlogs could be the content that you’re marketing. Facebook is a big platform at the moment. They now have a TV feature. The unique selling point of this is that you can watch shows, and also get involved with the conversation. It is Social Television. Not only can you watch with your friends, but you can create shows for people to watch with their friends.
In this part of my blog, I have spoken about making vlogs and putting them out there. Yes, this is a great idea and you should definitely do it, but those vlogs can’t be just anything. They need to have value. Or should I say, they need to provide value to the people watching. So how do you bring value to your audience?
Value is essential for Vlogging. It is also very subjective. By this, I mean that there are so many different ways for you to provide value to your audience. Here a few examples of how you can provide value:
You could make a funny video, a Q&A video, find a problem and sell the solution, speak the truth.
They’re just a few examples that I could think of and they’re down to interpretation. You can use these examples for inspiration and they might even spark something in you.
When you come to bringing value, you have to know your audience before you start thinking about your content. Who do you want to be watching? Is it people like yourself? People who are the opposite to yourself? People who like rap music? Or people who find Dave Chappelle funny?
It’s all about figuring out what your audience will find valuable. If you’re continually providing valuable content then you will keep your existing customers.
Client retention is very important. What’s the point in scouting out new customers if you can’t keep the ones that you’ve got? Several studies have shown that 68% of sales come from existing customers. So this is where a big portion of your focus should be aimed.
In conclusion, do your Vlog, start that YouTube Channel or Facebook page. Get out there and bring value to your fan base. Market your business through a vlog series and show the world what you’re about.