Marketing Your Business From Home
With many people working from home, it can be difficult for a lot of small to medium businesses to keep up their marketing campaigns. However, now is the perfect time to get the word out about your business, even if it’s just for future reference. The truth about marketing your business, is that no one will know about your business until you start promoting it every way possible. Understandably, you might be wondering how to do that from home, but with the help of the digital world, there are certain ways you can start marketing your business today.
Blogging
A blog is the perfect way to write down all the details of your business and the services you offer. Think of it as a space where you can post regular articles that showcase your work, ideas or even just your thoughts on the general news within your industry. Not only is blogging a great way to reach out to potential customers but it’s also a great way to show your current client base that you are keeping up to date and constantly working hard. When starting your own blog, it’s good to have a plan of what kind of content you will be publishing and on what platform. This will give you a goo starting point for your campaign. For deciding on what topics to talk about, it’s a good idea to always keep it atleast some what relevant to your business industry and make sure you keep it consistent. Once you’ve decided that, then it’s time to publish your articles on your chosen platform. From our point of view, it benefits a business hugely if you post your blogs straight to your website then share it on your social media.
Social Media
In the modern world, the majority of people interact with companies online. A big part of this is social media marketing. It’s everywhere and there’s a good reason why. Social media platforms such as Facebook, Twitter, Instagram and LinkedIn are the perfect tools to allow you to spread your message instantly and to engage properly with your audience. By using a good mixture of visuals and text, you can create a lasting impression on potential new customers with the help of social media. A good place to start is by evaluating what social platforms your target audience use the most. This is important as there’s no point posting high quality content on a platform that your potential customers don’t use. Once you have this information, it’s time to start setting up your accounts, branding them and then creating different social posts that best promote your business.
Videos
Did you know that visual content is way more engaging than a piece of text? Just think about how many times you’ve scrolled through social media on your phone and stopped to watch a video. Creating a video for your business can work wonders, especially if you offer a variety of different types of video. Obviously some videos require a professional shoot which is why you would hire a media team but there are some types of videos that be created all digitally. These can fall under categories such as explainer, training, podcasts, vlogs, reviews, announcements or testimonials. All you need is the content you want to publish in your video along with the help of a professional to put it all together for you. Once you have a good strong video, you can then start promoting it online through your website and social media.
Press
Publicity is a huge thing, especially for small to medium businesses. People always need fresh content from different sources whether it’s a story on your latest business venture, an insight on your company or just a promotion on a service you offer. Allow others to help you get the word out about what you do and grab the limelight while you can. A good place to start is by researching what local media outlets are available in your area. Think about magazines, blogging websites or even social media pages. Try to stick to the local choices as this is where your audience will mostly likely be found. Once you have a place to publish your content, you need to ensure you have the articles ready with any imagery that might be included. A lot of places offer you monthly or even weekly spots so you need to make sure that every article is different and as engaging as the last.
Email Marketing
There’s nothing better than receiving an email that actually engages you and focusses on something you’re interested in. Email Marketing can allow you to get to those customers who want your product or service which saves you a huge amount of time in the long run. Not to mention, it’s an instant marketing technique that has been beneficial to many businesses over the year. There are many email marketing platforms that can help you achieve a professional and clean email design. When starting off, it’s important to ensure that your branding is prominently displayed as you want people to recognise your business through the design. This can be done in many ways including the layout you use, the colour scheme you run with, the imagery you display and the tone of voice used. Remember, it’s unlikely that people will engage with your email campaign if it isn’t styled correctly. You also need to make sure that you have a list of users that have shown interest in your product which is why adding a newsletter sign up section to your website can work wonders. Ensuring you are sending emails to relevant people will only benefit you in the long run.
Hopefully after reading this blog, you will have gained some knowledge on how to market your business from home. It can seem overwhelming at first but once you get started, it will be worth all the hard work. If you do need that extra bit of help, it’s always handy to call in your local digital experts that can really boost your marketing. Lucky for you, you might not have to look that far…
