Marketing Strategies For Small Businesses

Establish a brand 

Having brand identity for your business is one of the most important things you can do in order to have a successful business. Once you have decided on your brand identity you can then begin to create your logos, colours and imagery that convey your brand to your customers. When creating this, you need to ensure your brand is recognisable and stands out from your competitors. 

Know your customer 

Before creating a marketing plan for your business, you need to know who your target audience are. Without this information, you cannot target the correct group of people, which means you are less likely to expose your brand and reach new customers. Some things you may want to consider are:

• Your target audience’s demographics
• The age range of your target audience 
• Locations 
• What social media platforms do they tend to use
• What kind of products or services do they look for 

Create a website 

Everyone has a website these days, which is why it is so important that you also have one for your business. Websites are the first thing a customer sees when they search you on Google. This is your chance to make a great first impression. A website is the foundation of a marketing plan. Companies often use their website to provide further information to their customers, which then drives more traffic to your site resulting in finding your social media platforms. If your company doesn’t have a website yet, we can help you! Visit our site or get in touch today to see how the best website design company in Manchester can help you. 

Use SEO

One of the most effective ways to get more website traffic is through Google searches and SEO. Google algorithms change all the time, which means a company needs to make sure their page keywords are optimised to make sure they are ranking high on searches. Being at the top of a page search hugely increases the chances of your website being clicked on, which is why you should do everything you can to ensure you have a good ranking on Google.

Get listed on Google 

Google My Business is a useful tool for businesses to use. When potential customers see a businesses profile on Google and it is accompanied with a good review or finds the listing at the top of their list, the business gains credibility and people will be more willing to trust the business.

Advertise on Facebook 

One of the best ways to target specific groups of people is through Facebook ads. On Facebook you can focus your post to specific age groups, genders, locations, interests, likes and dislikes and habits. Setting up advertising on Facebook is easy and relatively inexpensive. It is a great way for a business to reach a maximum number of potential customers in a short amount of time.