Marketing tips for small businesses 

As a business owner, taking advantage of digital marketing is key to success. The barriers of entry into the marketplace are minimised when compared to traditional forms of marketing.

It’s always a good time for business owners to think about the most effective small business marketing ideas. Whether you’ve been in business for three months or 30 years, there is always room for improvement.

An effective marketing strategy can help your business get the attention it deserves. Here are some tips from the experts at Blue Whale Media to excel at marketing Warrington:

Research competitors and differentiate yourself

Competitor research is necessary because, as a local business, you’ll want to be able to offer additional value in the local area. Google Search is a great place to start. You can see how your competitors are positioning themselves within their ads. As experts in marketing Warrington, Blue Whale Media constantly researches competitors, so we know how to move forward.

Determine your brand’s identity.

Having a consistent brand identity to promote your business will make you look more professional and help you attract new customers. According to a study on Facebook, 77% of people are loyal to brands.

Get your website basics right

Online users are becoming increasingly demanding in terms of the experience they expect from a website. They want a fast loading website as a minimum requirement. As a local business, you may not have the budget of the bigger, national, or international firms. With a great website, you can make the most of great marketing, at Blue Whale Media, we believe marketing Warrington is an essential part of maintaining your website.

Create interesting blog content

If you’re in a very competitive industry – and most local businesses are – you would need to think about a content strategy that will drive results. Working with smaller companies, it’s often the case that it’s highly unlikely to rank on the first page of Google for a broad term related to their product/service. At Blue Whale Media, our content writing team is continually looking for blog topics to optimise SEO keywords for marketing Warrington.

Create professional visual content

Content is still king and content marketing is an industry in its own right. Video is an area that is growing at an incredible rate, and these statistics from HubSpot show why:

97% of marketers say video has helped increase user understanding of a product or service

76% say it helped them increase sales

81% of people have been convinced to buy a product or service by watching a brand’s video

Big brands understand the power of video marketing and consistently create big-budget video campaigns as per the below examples from the likes of Beats by Dre, Apple, Nintendo and Domino’s.

Experiment with photo and video content.

More than 50% of consumers want to see videos from brands. Additionally, most social media apps, like Facebook and Instagram, are embracing more visual layouts. To keep up with these trends, it’s a good idea to make a few marketing videos. Blue Whale Media’s videography team uses video regularly within their marketing Warrington strategies because it is advantageous.

Keep thinking about your business and customers as both of them change, grow and evolve. You’ll find new ways to improve the customer experience as well as the growth of your business if you keep your eyes open.

You’ll probably have a long road ahead to build your online presence and any steps you take will have a massive impact on your business.