Modern Technology We Use: Yoast SEO
The Yoast SEO plugin makes it easy for your website to meet the highest technical SEO standards. The plugin gives you the tools to enhance your website, content and over readability of your website, which helps our own Manchester SEO agency improve our website optimisation.
Online marketing has become the most important form of marketing for businesses. At Blue Whale Media, our marketing team knows the ins and outs of Yoast and SEO. We’ve put together some information to help you further understand why Yoast SEO is needed for a website.
What is SEO?
SEO is search engine optimisation, a strategy used by website owners to get more traffic by ranking higher in search engines. It’s about creating a website that has optimised code and formatting, making it easy for search engines to find your website.
SEO is inbound marketing aimed at people actively searching for a solution to a search query. When people search the web for the topics you write about, your website and content will appear higher in the search results if it is optimised for SEO.
Why is SEO important?
Search engines are often the most significant source of traffic for most websites. Google and other search engines use advanced algorithms to understand and rank websites appropriately in search results; they still need your help to understand your content.
If your content isn’t optimised, then search engines won’t know how to rank it. SEO is significant because it makes your website more visible, which gives you more opportunities to convert prospects into customers.
The Yoast SEO tool
The Yoast SEO plugin for websites makes it easy for you to meet the highest technical SEO standards. You can also use the Yoast SEO tool to bring your content to the highest SEO and overall readability standards. It also improves your content search engine optimisation; you can do keyword research to find what words fit your content best. This will allow you to create good content for your website with the right keywords. Along with keywords comes readability; Yoast SEO’s readability feature analysis gives you feedback on how to optimise your writing.
Why we use Yoast SEO?
By optimising your website through search engine optimisation (SEO), you can efficiently drive more traffic to your site than you thought possible. At Blue Whale Media, we believe that successful SEO provides online businesses with a strong platform and ensures that your business is visible online.
The bonus of Yoast is that it will continuously monitor your work and suggest improvements as you type. You can use the SEO tool to enhance your content’s readability and write keyword-rich content that both users and Google loves.
What can Yoast SEO do for Your Website?
- Establish Keywords that help visitors find what they want.
- Grow your organic traffic.
- Improves your content SEO.
- Capitalise on existing traffic.
- Force your website to work harder.
- Includes how search engines understand your pages.
- Use unique title tags and meta descriptions to improve click-through rates.
Yoast SEO gives you everything you need to improve the readability and optimisation of your content. We use Yoast SEO at Blue Whale Media because it’s something you shouldn’t miss out on. It can help you grow your business and connect with even more people through SEO marketing.
