The Most Common Mistakes in Digital Marketing
Over the past year, Blue Whale Media have written numerous blogs based around digital marketing and social media but now it’s time to think about the most common mistakes that you may have witnessed already. Before the new year, all companies will benefit from reviewing their marketing strategies and ensuring they are on the right path to achieve their goals. Keep reading to find out some common mistakes in digital marketing.
Not Knowing What You Want to Achieve
One of the biggest downfalls that occur in digital marketing plans it not having a clear mindset of what you want to achieve and what goals you need to set. You might know that you want to publish on social media platforms and get more followers but having specific plans and aspirations will get your further as you will have something to work towards. A lot of people want to publish on all social channels and want to be doing everything but sometimes you need to have a think about what will benefit your company and what your team are able to do with the tools and skills you have.
Not Understanding the Platforms
As you may know already, there are many social media platforms including the main contenders which we offer services for including Facebook, Twitter, Instagram, Google+, LinkedIn, Snapchat, YouTube and Pinterest. All these platforms do a variety of things for your company but understanding them individually is very important. If you don’t have a basic knowledge of what the platforms are and what they can do, then you might end up choosing the wrong one to promote your services on. A good way of overcoming this mistake is to work alongside a local agency who can provide you with advice on what social media platform will work best to achieve the goals you have in mind. Here at Blue Whale Media, we make sure we discuss all options with our clients and then implement the strategy throughout.
Not Knowing Your Audience
Another mistake that can cause problems for companies is not figuring out who your target audience is. A lot of people usually just take a guess at who will be interested in their product or service and don’t actually research the right demographics. On social media, the engagement is predominately based on if you are publishing to the right audience. To avoid making a mistake of not knowing your target audience there are so many tools that will help you pick out what people take interests in your post. There are many good analytic features that allow you to plan out your strategy to make sure your statuses aren’t being wasted on people who don’t want to connect with you. Making your content seen by the right people at the right time is crucial.
Not Giving Your Marketing Plans Enough Time
We understand that every company wants to see immediate results and for their marketing plan to speed to achieve the goals but unfortunately, this doesn’t happen as fast as we would like it to. Even though technology is developing all the time, it doesn’t mean that it can provide you with instant results (unless you cheat your way). When it comes to digital marketing, you still have to understand that the people you are targeting and engaging with are human therefore it will take time to build a community of social followers. Think of platforms like Instagram where your timeline is customised to see certain posts by specific accounts. The big mistake people make it trying digital marketing for a couple of weeks to a month and giving up due to impatience. Social media is something that you need to stick with and give your time and effort to.
Marketing Services at Blue Whale Media
Now you have learnt about all the mistakes that can occur, it’s time to start avoiding those problems and putting your marketing strategy to the test. If you do need a little help with your digital marketing, then why not let our professional and skilled marketing team take the reins? To see what we offer, visit our website or give us a quick call on 01925 552050 to get a free quote and proposal.