Most Important Social Media Trends for 2020
Social media trends usually never stick for a long time. Social media itself is growing at a swift pace. Moreover, its user base is shifting to the millennial and generation z population. This makes the nature of social media trends to be volatile. As a business, it is essential to know about the trends so that you don’t fall behind. Within this article, we will be discussing some of the most important social trends for 2020. Keep reading to know all about the trends so that you don’t fall behind your competitors.
Engagement means more
In the starting days of social media advertising, the usual metric of measuring performance was ‘likes.’ This mentality has drastically changed and for a good reason. Likes never represented the real engagement that the audience had with the advertisement post. Just show up as a temporary spike in the overall performance measurement. Impressions, meetings, and sentiments have become more critical and essential metrics while measuring performance.
Private and grouped communications are essential
Social media advertising usually lets you target a large number of audiences. As per the current trends, it is necessary to have a one-on-one relationship with as many customers as possible. There are two types of social media platforms, public and private. Facebook and Instagram are examples of open platforms, while WhatsApp and telegram are private platforms. To be the best in the game, you need to figure out a way to engage over public platforms then slide into the private platforms effortlessly and conveniently. Instagram threads and Facebook groups are two of the best grouping systems out there. Groups help you to target your content quickly and effectively.
Advertisements have become dynamic. This has helped businesses to ship informative and attractive content to the customers effectively. Instagram provides some of the most versatile and dynamic advertisement solutions with its Carousel ads, dynamic video ads, informative and linked ads, story ads, and more. The biggest tool is direct Instagram shopping. It removes the extra step of visiting the website to buy the product. As a business, to gain on the opportunistic ground, you need to use these options to the fullest.
Influencers need quality checks
On any social media platform, influencers are one of the best and sure shot ways to advertise. They can sell products and services with fantastic returns to investments. Some people took the use of this idea, and fake influencers popped up. Furthermore, the businesses saw that small influencers had better ROI than significant influencers. This states that you need to be sure before investing into influencers.
Stories are amazing
Stories are disappearing content that has gained massive popularity among social media users. These posts disappear after 24 hours, leaving room for making mistakes and experiments. Businesses have the potential to produce some of the highest quality story content. This is the reason why stories from companies are the highest viewed ones. This is the best time to invest in story advertising using influencers as there are meager chances of failure.