Drive Engaged Traffic
Instagram is proven to drive the most engaged traffic than any other social media platform, so when using it to promote your business, you have to come up with a social media strategy so your instagram page is aesthetic and informative at the same time. Additionally, Instagram helps you engage with your audience on the social platform, increasing the chance that you can bring the viewers back to your website for repeat purchases.This is why it is important to keep your website handle in your instagram bio, so if people like the content you post, they can follow the link to your site and buy your products/services.
Showcase Your Products/Services
A good way to reach more people is by using client photos and posting them to your instagram account. This shows what people truly think of your product/services and this means not only do you get free content, you also feature your customers (which makes them feel like a part of your brand), you also encourage future engagement by having customers submit photos on Instagram to you. The people whose photos you use are most likely to tell their friends and family about it, encouraging their friends and family to get involved because they want to be posted too.
Another benefit of using instagram to build your business is that Instagram photos can be used in marketing materials, on site, on product pages and in dedicated website galleries. When displaying your instagram photos on your website gallery, it gives the consumer an insight into what your business is like and what kind of customer you already are connected with. This can make viewers of your website more likely to explore your page and products and it gives them a chance tosee what the product looks like in real life.