All You Need to Know About Magento
Magento is a leading eCommerce platform that is open source in nature. The open source license means that if you want to build your online store on Magento, your developer can download the software without any restriction.
Once you download and install Magento, the possibilities with the platform are limitless. You can create a highly customised, secure and scalable online store that delivers the best in-store experience for your shoppers!
Some Magento Facts
Magento has 250,000+ merchants worldwide using the platform to sell their products!
magento has an opensource team of 150,000 developers working on the platform to keep it up-to-date in technology, security, and user-friendliness.
Magento Marketplace, which offers extensions for integration into online stores, is the largest store of its kind in the world.
Benefits of Magento
Magento is a feature-rich platform. It has an array of features and extensions for storefront design, content management, SEO, marketing, product browsing, order management, shipping, payments, checkout, customer service and relationship management, website analytics, and store security, performance, and scalability.
Magento is a highly secure platform. Built on open source technology, Magento has a dedicated developer community that diligently works on identifying and fixing bugs in the software. Developers introduce patches regularly, which improves software usability and eliminates security loopholes, if any, in the platform.
Response time to a need for security fix is quicker, thanks to the open source license. Since the code is accessible, developers work on fixing bugs immediately.
Magento offers an array of extensions to add more features to your online store. These extensions are thoroughly tested for their usability. They are available at Magento Marketplace.
With Magento, your online store can accommodate digital or downloadable products, physical goods, and virtual products such as subscriptions, warranties, and memberships.
Magento offers a wide selection of mobile-responsive themes. With a mobile-responsive store, features such as images, text, menus and checkout page, adjust themselves to any device screen size perfectly, leading to best shopping experiences. So, you deliver the same user experience across all devices, from desktops and laptops to mobile devices such as smartphones and tabs.
Magento’s mobile-responsive themes are SEO- and touch-friendly. These powerful themes enable you to reach your mobile users with great success rates.
Excellent data management capability is another Magento advantage. Magento achieves this excellence is by featuring separate master databases for product data, order management, and checkout functions. This makes the three functions independent of each other. So, how you categorise your products or how you manage your orders will not affect your users’ shopping experience.
Magento is an SEO-friendly platform. It creates a Google sitemap automatically. Using its SEO features, you can optimise your store for increased visibility on search engines.
Magento delivers a good experience for store owners in the backend. The platform has a high-performing interface for administrative tasks. From giving you rapid access to key data related to products, orders, and sales, to enabling you to monitor user search terms efficiently, this interface assists you in speedy and insightful decision-making.
In addition to standard payment methods of credit cards, bank transfers, cash on delivery, Magento supports cheques and money order payments, Braintree, PayPal, WorldPay, CyberSource, and Authorize.net. You can add additional payment options through extensions available at Magento Marketplace.
If you are looking to offer your store in multiple languages, Magento has several customisation features for the purpose. There is support for multiple currencies, automatic region-specific tax calculation, multiple languages, and right-to-left text and accented characters, among others.
Magento is well-known for its outstanding technical support, available 24X7. You can put Magento to best use with this expert assistance.
Tips for Using Magento for Your Online Store
Ensure that your eCommerce website is mobile-friendly by choosing a mobile-responsive theme. With such a theme, your store features get displayed the same way on desktops, laptops and mobile devices such as tablet PCs and smartphones.
Be knowledgeable of your eCommerce platform to showcase your products in the best way. With Magento, for example, you can customise your product presentation in a fantastic way using several features offered by the platform, including multiple images for each product, samples, monogram text, multiple product categorisation options, and unlimited product attribute definitions.
Make use of Magento’s invaluable support assistance to your advantage. Get to know tips, strategies, and updates, for making the best use of the platform. Discover new features that help you enhance your store productivity. If you want to focus on the front-end of the business alone, consider hiring a professional web development and maintenance agency to handle the task for you.
Reasons for Magento’s Favoured Position in the Marketplace
Magento continues to be a highly reliable and efficient product for customers following its impressive inbuilt features for customisation, security, selling and customer experience. In addition, it shows an outstanding capability to integrate third-party applications in the most efficient way. This capability offers extreme platform flexibility to store owners and a splendid shopping experience for customers.
There is a transparency to Magento, as it is an open-source platform. Anyone can view if the platform is up-to-date in terms of security and user-friendliness. The software can be revised in case of lapses.
Magento offers excellent multiple store support. You can have multiple separate stores, each with its own product catalogue, and still, manage the entire set up from a single administrative panel.
Magento is also highly efficient in handling large product orders and is a trustworthy platform for businesses looking to go large-scale.
Magento has a lot to offer, which if rightly utilised, can change the way you do online business. Go for a trustworthy Magento design partner to move beyond the existing and build a powerful brand!
Why Hire a Magento Web Design Agency
Magento’s themes are customisable. A web design agency can customise theme features so that they best suit your business and user needs.
Having a design that is consistent with your brand image is crucial. Design elements such as colours, font style, and images, all play a major role in achieving this consistency. A web design agency specialising in Magento studies your business and brand and customises your design in the best way.
A Magento expert can increase your search engine rankings by using the platform’s inbuilt features. For example, the agency can create SEO-friendly URLs. It can increase the quality of your content – and thus your search engine rankings – by including structured data mark up in product pages. It can also optimise your store for search engines by including a range of other external features.