Onsite Retargeting- What’s It All About?
Blue Whale Media is a Warrington Web Design agency that remains at the cutting edge of online marketing by keeping up to date with, and using the latest techniques and methods- such as onsite retargeting.
Retargeting is a remarkable way for website owners to capitalise on previous visitors to their website.
Those that invest in retargeting or ‘remarketing’ have the potential to increase their online conversion rate by recovering abandoning visitors.
But what really is retargeting and how can it improve your online marketing strategy? Blue Whale Media is here to give you an insight through this informative blog post.
What Exactly is Retargeting?
Retargeting (also known as remarketing), is a method of online advertising that can help you and your business by keeping your brand in front of bounced traffic after they leave your website.
For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Retargeting is a cookie based technology, it uses simple Javascript code to anonymously ‘follow’ your audience all over the Web, this allows you to reach them even after they have left your website.
When Does Retargeting Work?
Remarketing has the chance to succeed in many instances, it is a powerful conversion optimisation tool that if implemented as part of a larger digital strategy- can achieve massive results.
The best way to use remarketing is in conjunction with traffic driving forms of online marketing such as SEO and PPC. As a multi faceted web design Warrington agency, we offer these other forms of marketing as part of our core services and can help you bring traffic to your site.
If your website has a product or service to offer and those visiting your website are leaving before making a purchase, retargeting can help you.
OptiMonk- Retargeting Tool
OptiMonk is currently the most popular retargeting tool on the market, it uses exit-intent technology to help convert previous website visitors into customers. Just as a visitor is about the leave the website, OptiMonk publishes a special offer based on the visitor’s browsing activity.
These popup offers have proven successful at converting visitors into sales and leads and are a simple option for those wanting to increase their conversion rate.
OptiMonk has proven to be the most cost effective and functional remarketing tool currently available and controls the market share for retargeting at this moment in time.
OptiMonk is a plugin that can be easily installed into any website’s code, if you contact your web design Warrington agency today- we can take care of the technical aspects for you.
Speak to Your Warrington Web Design Agency Today
If we have sparked your interest regarding the latest online marketing technique- retargeting, get in touch with Blue Whale Media today.
We are your local Warrington Web design agency and can help you increase your traffic and conversion rates exponentially.
Call us today to speak to one of our advisors and even request a free, no obligation quote.
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