How To Optimise Your Content For More Conversions
As someone who is in the field of content marketing, your role is to utilise the content for selling something. It could be anything from a message, product, or service. There are times when you might have driven excess conversions. But there may also have been times when you failed to garner sufficient conversions.
There’s always room for improvement, which will allow you to increase your conversions in a double or triple manner as well. Today, in this article, we will be discussing some crucial content marketing aspects for boosting your conversion rates. Let’s delve into it.
Coming Up With a Unique Headline
Your headline will always be the first thing that the readers see whenever they visit your landing page content or blog post. If the headline of your page captivates them, then they would want to continue reading. But if it’s not interesting enough, then they will probably abandon your site and go elsewhere. Different variations in headlines will always work, but when it comes to successful headlines, certain common elements are always present.
Here’s what you need to focus on:
- “This” or “The” should be featured in the first word. It indicates specificity.
- You can also incorporate words such as “How,” “What,” or “Why” in the first word. It sets expectations.
- It is best to keep your headlines within a limit of 7 words.
- You can also choose to insert numbers within the headline.
We would advise you to utilise these commonalities since they act as the foundation in creating top-quality headlines. You can explain the content in a couple of words. Here, you can see if it requires more details. Plus, you can always insert a small explainer after adding a hyphen or colon. Make sure to also use a number while making a list post.
Fascinate Readers With Your Intro
Just like the headline, your intro should also be catchy. The introduction should make the readers stay. The first 3-4 sentences in your intro should tell the readers about how the post can benefit them. Because if it’s not beneficial, then no single reader will be interested in reading your blog post. And for the landing pages, your subhead will act as your intro.
The subhead is just as important to intrigue and converts your audience. Your subhead must highlight the primary benefits, which is best with the bullet points. It allows the information to be easily scanned and processed by the readers.
Importance of Visuals
If you wish to improve your performance, then you need to insert visual elements in your text. It will help in attracting and engaging your readers and also add substance at the same time. It also works as a great method to break up all the long text pieces. The content becomes easily scannable and understandable too.
Coming up with something original and valuable will display the uniqueness of your content to the readers. We would recommend you to use Canva for designing your graphics. Using original graphics as features pictures in your blog posts is an excellent move. The visuals should be relevant and attractive at the same time.
We would also suggest you add graphs and charts for illustration purposes if you are planning to insert stats or studies. When there are graphs or charts right next to the text, it becomes easier for the readers to digest the information.
Screenshots will also go a long way in enriching your content, especially when you are explaining how a certain thing works. Screenshots will make the explanation process so much easier. It would also be best to highlight, edit, or annotate your screenshots for better explanation.
The readers may find it hard to understand complex concepts and complicated data. Here, words aren’t enough to make the readers understand the point that you are trying to get across. So, Infographics can be of great help here to illustrate and explain all the information. You can also create attractive infographics through tools such as Infogram and Piktochart. Repurposing your old text is also possible via Infographics.
If pictures and text aren’t enough for getting your point across, then you can always make use of short explainer videos. You can use it on your landing page to boost conversions. Another great idea would be to incorporate video reviews or testimonials from influencers and customers.
The format of your content plays an important role in its conversion. You can break down text blocks into smaller paragraphs. Avoid creating paragraphs that are more than 5 or 6 lines. Make sure to utilise bullet points whenever required for highlighting the key points.
We would also suggest you insert visuals for illustrating your points, including breaking up of text blocks. Ensure that you add subheads whenever necessary to make sure your content becomes easily readable.
Your CTA (Call to Action) should always convince the folks to take up the desired action. Your CTA should always urge the readers to become subscribers to your very own newsletter or even download your newest e-book. The CTA on the landing page can also urge the reader to avail your service or buy your product. Remember that the video content also requires a CTA for driving conversions.
So, how do I come up with a compelling CTA? Well, now you can by following these key pointers:
- You should clearly explain to the readers what you want them to do. For instance, you can use sentences like “Start Saving Big Today” or “Get Your Very Own Free Guide Now.”
- Make sure to get straight to the point. You can choose to come up with a detailed sentence if your CTA is located at the end of your blog post. Limit your landing page to 5-6 words.
- You need to focus on what they will be getting or how it will benefit them.
- Use words like ‘Now,’ ‘today,’ and ‘instant’ to create that sense of urgency.
- Bring exclusivity by utilising words such as ‘exclusive’ and ‘custom.’
- You can use words such as ‘save’ and ‘free’ for highlighting benefits.