Skip to content
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Call us Email us
Blue Whale Media Logo
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Menu
Blue Whale Media Ltd
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Close Menu
Blue Whale Media LinkedIn Marketing

How to Harness the True Potential of LinkedIn Marketing

The world of online marketing is continuously growing and changing. Leaving any business constantly fighting to keep up. With the right guidance, you can learn to truly harness the power of LinkedIn Marketing and utilise the potential that it could grant you and your business.

At Blue Whale Media, we understand how it can become constant frustration when you log into your account and don’t see any significant change to the way your business is being perceived by similar companies online, but by following our top tips for LinkedIn Marketing, you too can harness your full online marketing potential!

Use Keywords

Keywords aren’t just for SEO purposes! Keywords are an essential tool that you need to grasp in order to truly harness the potential of LinkedIn, as it helps your connections to find you when they need your service or products. Make sure that you create a list of keywords that relate directly to your business and include then within any posts, headings or text to help you get found by people looking for you.

This will genuinely help anyone that is looking for your business find you easily with a quick search, and because you will have keyworded your posts and profile, it will mean that you will be high up on that search.

Optimise Your Profile

LinkedIn is one of the only places online that help working professionals and businesses to connect in an easy yet professional way. Your profile, like all online social platforms, speaks a lot about you and your business.

Optimising your personal or business profile to attract potential clients or partners is an important aspect of LinkedIn and an aspect that many get wrong. Including keywords in your profile is one way to utilise the space, as well as describing in detail what your business or your talents will benefit that person. Think of it as an online CV – enticing them to keep reading and choose you for your skills.

Share Your Expertise

LinkedIn is about sharing your knowledge and expertise within your business or sector. Sharing relevant news stories, events or updates on your business shows your connections how committed you are to your trade.

Sharing a mutual understanding and passion for your industry as your connections help you to build those connections and create new ones. However, this can also become daunting when you over-think it, so try to have some fun with it too! Take a look at what other similar companies are doing and become an innovating machine.

Get Networking

Marketing on LinkedIn requires constant attention and care within each post. Regularly posting and sharing interesting and exciting updates or news stories for your connections is a great way to get your name shared around the platform.

Connect with people within your industry and even those who aren’t, utilise the platform to the best of your ability and keep yourself relevant and up to date with current trends and business news. You can endorse others, who may then endorse you right back! The opportunities are truly endless, and anything is possible with the power of LinkedIn.

Read More Online Marketing Tips on Our Blog

Need further online marketing advice that can boost your business? At Blue Whale Media, we’ve got your back! We’re constantly writing about new and exciting ways to harness your true potential for your business, and online marketing is one of many topics that we cover.

If you’ve got some time on your hands, why not head back to our blog and read more? Who knows, you might learn something new! We pride ourselves on our knowledge within our industry and believe that we might have the tools you need to truly optimise your full business potential.

Please select a valid form.
Call us

Call

01925 205 035
Email us

Email

[email protected]
Book a Zoom consultation

Zoom

Book a consultation today.

Client Support

Locations

Policies

Careers

Company Reg: 15890531

GDPR Data Protection Act: A8639602

By continuing to browse our site, you agree to the use of our cookies.
OK
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT