Powerful Benefits of Blogging for your Small Business
Businesses operate in an ever-changing landscape of technology and consumer demands. It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers. Blogging is an inexpensive way for small businesses to drive higher traffic to their website, enhance inbound marketing efforts and attract more prospective clients.
According to a recent inbound marketing report, nearly 80% of companies that use blogging as part of their marketing strategy reported acquiring more customers through their blogging efforts. At Blue Whale Media, our team of content writers spends a lot of time creating blogs with relevant topics to our business and industry. Want to learn more? Here’s what you need to know about the benefits of blogging for your small business.
Search engines love to provide fresh, valuable content to web users. What better way to provide frequent content than with blog posts. By posting blogs on your website and blogging consistently you give Google and other search engines new content to index. You will also create opportunities to plug in those important keywords to increase your visibility on search engine result pages. As an added bonus, you will benefit from backlinks as other websites begin to link to the articles on your website. Adding more fuel to the SEO fire because search engines consider backlinks as an endorsement of the authority of your website.
Establish your business as an industry leader
No matter how small your business is, you can build trust within your industry by providing valuable expert information in your blog posts. Over time you will become a ‘go-to’ resource with helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility and compete with larger companies.
Drives traffic to your website
Every business wants prospective customers to visit their website, however, it is usually very hard to drive traffic without paying for it. In short, without enough money, you don’t easily get new visitors coming to your website. Small businesses have small budgets and for them to thrive they have to come up with creative ways of attracting traffic. This is where a blog comes in handy and a blog is probably the only section of your website that is likely to change more frequently.
Driving long-term results
When you post a blog today, some of your customers will share it on their social media platforms. As time goes by, blog sharing activity can sometimes decline and the same happens to leads. There is a bright side to this as sharing blogs from your website becomes more visible to search engines. This then means that for months and even years to come, your website will continue to get new traffic and leads from an older blog post.
If you’ve underestimated the power of blogging, you’ll have seen just how powerful a tool it is when it comes to marketing your business. If you would like more information about our blog writing services, please contact Blue Whale Media today.