How To Promote A New Product On Social Media

When it comes to promoting a new product, social media can be your best friend. You can announce your latest product or service to a wide audience while building up interaction on your posts. When you have worked hard, you want people to be as excited as you are and drill up the anticipation. So, before the launch of your product/service, you want to create a great pre-launch hype on social media that will have a great effect overall. You can do this in many different ways…

Offer Exclusive Deals

While you are promoting a new product, it is the best time to offer exclusive deals to your audience to heighten the interest. This could be included in a social media post about the product, with a specific code that gives people 10% off or a buy one get one free deal. By using an offer, it will more than likely persuade people to buy the new product and also gives you that head-start in sales.

Give Sneak Peeks

Waiting for a new product to be released is like waiting for Christmas! Why not give your audience a sneak peek at what’s to come by showing behind the scenes looks on the product/service that is coming soon? You can either show snippets of the final product or give them glimpses of the whole creation process which creates a story. This can be done in many ways such as videos, Instagram stories or going live on Facebook. Giving your audience a sneak peek will give them something a little extra before the release.

Show Video Previews

Similar to sneak peeks, a video preview follows the same process but with the power of video. With social media pushing videos, now is the right time to get with this trend and share a behind the scenes video or simply a video of the product itself. Most companies do this with an advert like feel which features music and just little glimpses of the new product. This can be done either on YouTube as a full advert, it can be published as a post on a social media page or it can be used on an Instagram story.

Create A Hashtag

Hashtags are something that will never probably go away so why not use them to your advantage? Creating a hashtag that is based around your new product/service can help you reach a wider audience than just your followers and gives you that uniqueness to your brand that you have your own hashtag. It also allows people to follow everything going on with the launch of the product, so they don’t miss out on any crucial information. Overall this is a great way to drill up hype on social media.

Promote Your Product Successfully With Blue Whale Media

Now you have all the ideas, it’s time to execute them. Do you have an e-commerce website and have a new product coming soon? Our social media team are here to help write intriguing statuses, create eye-catching images and schedule all your posts hours, days or weeks in advance. To find out more about our social media services, visit our website or call us today on 01925 552050.

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