How To Reduce Bounce Rate On Your Blog
Spending your precious time creating engaging and informative content will all be for nothing if your audience clicks away from your website within a matter of seconds of arriving. When you create a webpage, it’s vital that you cater your content to reflect what your audience wants. Below are some simple ways to ensure that your blog gets the attention it deserves.
Research suggests that visitors to a site form an opinion on the brand and the business in as little as 0.5 seconds. With only a split second to make your mark, it’s vital that you hit the right note.
To overcome this potential pitfall, you can take some very simple steps towards making your content more user-friendly. For example, breaking your text up into easily digestible chunks and choosing great headlines and subheadings that perfectly explain the content that follows is an easy way to ensure that people stay on your page. You can also ensure lower bounce rates by compartmentalizing your work into bullet points.
Use Intelligent Interlinking
Internal linking on your site is a great SEO strategy, but it will also help with keeping people on your site. However, there is such a thing as overkill when it comes to adding hyperlinks to other pages and content. Too many can be distracting and put someone off instantly.
To overcome this, be strategic with your linking system. Ask yourself how a link will benefit a visitor to your site and that particular page. If you can’t answer, don’t add it. Instead, add only relevant links to your other pages at the end of the content.
Keep Everything Relevant
If you click on a link that advertises apples and are welcomed by paragraphs about oranges, you’re most likely going to click away from that site in search of something more relevant to you. In short, your audience won’t be tricked into reading content that is irrelevant to their search. You must keep the information on your page relevant to the keywords that you have chosen and that your audience will type into Google.
Make It Mobile
The majority of search engine entries are done through mobile devices. With Google opting to change its algorithm to present mobile compatible sites above desktop, it’s vital for you to ensure that your website is mobile friendly. Research has suggested that 48% of users will assume that a business with a website that is not mobile friendly as a business that simply doesn’t care. With the potential to lose so much potential web traffic, it is an easy but vital part of reducing your bounce rates.
So, in conclusion, there are numerous factors that can influence bounce rates. If you keep your content relevant, your site visually stimulating and mobile-friendly, you’re more likely to increase traffic and reduce bounce rates. The more time you spend on your site, the more time a potential customer will want the spend there!