Ways to refresh your website in 2020
With a new year comes a new look, this can apply to your website also. A website refresh doesn’t necessarily mean a complete overhaul, but simple things like call to actions, updating header images and adding new content can freshen up your website.
Now is the perfect time to take a closer look at the functionality and visibility of your website; here are the best ways to find out where you can make improvements.
Showcase your success
You’ve probably done a lot of new things since the website was last updated. Add the new things to your portfolio with a refresh; this is an excellent way to showcase your latest work. If you started working with new clients, consider adding new testimonials to your pages showing the reviews from your clients. Highlighting credentials on your website can go a long way.
Reevaluate the navigation
One thing that you want to watch out for is navigation. Customers aren’t thrilled when they have to search through endless menus and links to find what they’re looking for. You may be familiar enough with your website to know that it is easy to navigate, but what about new visitors? Your website should be easy enough for customers to find their way around, even if technology isn’t their strong point. Navigation can vary depending on the device used to access the website, make sure you test the functionality of your website on both desktop and mobile.
Update images, banners and videos
The visual elements like videos and images will; contribute to the overall look and feel of your website. Try to invest time into updating the visual elements of your website, so the first impression your website makes is a good one. It’s also an excellent time to consider enhancements such as videos that can capture the attention of your audience.
Add new content
Content creation is a lengthy process; however, updating and creating content is a vital piece of your website refresh. Information and SEO practices are constantly changing and so your content has to evolve. At the beginning of each year, scour your website for outdated or irrelevant information. You can then replace it with updated and well-written content that is search engine friendly.
Re-examine your keyword strategy
Search engine optimisation (SEO) is also evolving all the time. For your website refresh, why not create a new list of potential keywords, primary, secondary and long tail which you can use throughout the year. Be sure to do your research; find out what it is that your audience is searching for. You can use a tool like Google keyword planner to determine the best keywords for you to use. If they are doing their job helping your site rank and are still relevant to your website, then keep using them.
With a refresh, you are sure to uncover a lot of areas that need improvement. Your website should reflect your company of today, not the company of three or four years ago. Remember, company websites are the first thing that a potential client will see.
