Copywriting and SEO
Copywriting and SEO are two things that go hand-in-hand. Many people treat them as two separate entities. Only a handful of smart marketers understand the true potential of integrating these two components together.
So, what actually is SEO and Copywriting? Why are they so important? And how can you utilise them efficiently to boost your website’s online presence? Our team of expert web designers in Manchester will explain:
What is SEO?
SEO, in simple terms, is the process of optimising your website’s key areas to ensure it performs well on search engine results. So, if you want search engines to rank your website higher than your competitors, SEO is the key component to achieve that.
SEO involves a lot of intricate internal components such as keyword research, link building, and creating quality content.
What is Copywriting?
Copywriting refers to the process of creating quality promotional content to spread awareness about your product and prompt the consumers to take action. Copywriting is undoubtedly one of the most effective tools to get the consumers engaged and boost your product sales as well.
In a nutshell, copywriting is equivalent to hiring a salesman to promote your products. Only instead of approaching one client a time, it addresses the mass audience simultaneously. This results in a much more efficient and quicker outcome as well.
Key Elements of Copywriting SEO
Website Speed
Your website’s loading speed matters a lot when it comes to boosting its online reputation. Your site might as well appear on top of the Google search result. But, if it is sloppy and lethargic, consumers are going to eventually try out other options.
Google has revealed that about 53% of mobile users exit pages that take longer than 3 seconds to load the contents. So, if your website has a load time of more than 2 or 3 seconds, consider optimizing the contents to boost the load speed.
Keyword research
Keyword research is the most fundamental and also the most vital aspect of SEO copywriting. There are quite a generous number of people who will tell you to focus on just the quality of the contents, rather than trying to insert keywords. But, in the vast digital ecosystem, keywords are the main component that keeps your website afloat.
Analyze what keywords your target audience requires and implement that to create a unique copywriting. This is the best way to ensure maximum results.
Content quality
The quality of the content itself is another crucial factor. As stated above, the primary objectives of a copywriting SEO are to impart information and promote your product. You cannot simply skip ahead and promote your products by inserting a dozen different keywords.
At the end of the day, both the consumers as well as search engine algorithms prefer quality over quantity. So, focus on creating unique and informative content and place strategic keywords to ensure optimum efficiency.
Meta Description
SEO copywriting does not simply apply to obtain a higher ranking on the search engine result page. The way you present the contents in a brief description plays an equally important role. After all, a Meta description is the first thing that attracts the readers to your webpage.
A unique or even quirky Meta description encourages more clicks as opposed to a very simple and unenthusiastic counterpart. Basically, you want to assure your customers that the type of information they require is being presented to them.
Backlinks
In a nutshell, backlinks are the measure of your website’s reliability and authority as well. If your web contents are being recommended or backlinked via other websites, it shows your webpage contents are of high quality and trustworthy as well.
Similarly, try to backlink other reliable websites when you create copywriting SEO contents. This will help you establish good relations with other similar websites, and boost your website backlink frequency as well.
Final Thoughts
SEO Copywriting plays a vital role in boosting the productivity of your website by a substantial magnitude. However, it is one of those things that do not come easy. You need to conduct extensive researches and execute all the components well to ensure the best outcome.
Even if you do not see instant results, a comprehensive and professional SEO campaign is sure to benefit your website down the road.
