Optimising Images For Search Engines
Optimization of images on blogs is the technique of reducing the file size of the image while maintaining its quality to ensure your page doesn’t load for a long time as well as, improving the Search Engine Optimization (SEO) of the image by inclusion of relevant image alt texts to make it more visible to users online. SEO Warrington has confirmed that the search engines do not interpret images the same way they do written text and is, therefore, essential to optimize all your images to help improve in your blogs SEO rankings.
The inclusion of images in blogs as a technique gives life to the web pages making them look more lively and attractive to the user, however, images should be carefully chosen to ensure their relevance to that particular blog and further compliment the message which the blog is talking about.
The significance of optimizing images.
Optimizing images will make them to easily appear in image searches compared to those which are not optimized. SEO Warrington believes that this function will improve traffic on your website particularly if your organization deals in products which you need to show to your clientele.
The use of images on your website which is not optimized may prolong the loading time of your page. This is because visual media are relatively larger files in comparison to written texts. Prolonged loading times will make your page to lose potential customers and is, therefore, necessary to optimize all your images to make the loading time as short as possible.
Optimized images as well play a role in the improvement of the SEO ranking of the blog. According to SEO Warrington, the inclusion of alt texts with strategically placed keywords will play a role in increasing the visibility of your business online. This ease of access by customers will play a role in increasing conversions and boosting sales of products and services which you deal in.
Optimization of images plays a role in ensuring your online clientele is contented with your website. The experience of having informative images to aid in content delivery as well as fast loading speeds will shoe professionalism and customers will be more inclined to follow your call to action and move to purchase your products.
How to optimize your images
Use images that are relevant to the page’s content. The human attention is in a way focuses on visual information and was more likely to first view the images before reading the actual post. You should, therefore, take time to source for relevant images for use in the blog.
SEO Warrington advice on the usage of the best resolution possible of the image to avoid distortion if opened in mobile phones screens. This will ensure a uniquely good user experience that cuts across people using the various devices which is beneficial to the page.
Reduction of the file size of your image. This can be done by various apps without necessarily affecting its quality and will play a huge role in reducing the loading time of the web pages.
It is also important to include captions on the images you have settled on to use. SEO Warrington found out that search engines crawl on captions, i.e., URL and this may help increase your SEO rankings as well. The correct use of the alt text function as well further allows for the description of the image further promoting the relevance of your blog posts.