Skip to content
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Call us Email us
Blue Whale Media Logo
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Menu
Blue Whale Media Ltd
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Close Menu
Blue Whale Media SEO & PPC

SEO & PPC: A Comparison

SEO and PPC are the two methods used in Search Engine Marketing (SEM) and are both great techniques to increase brand awareness, website traffic and generate new leads & customers. Many start-ups and small businesses wonder which marketing campaign they should use for their business and website, SEO or PPC? Today, we’ll make a simple comparison between the two! But first, what exactly is SEO and PPC?

SEO

SEO is Search Engine Optimisation and concerns the process of optimising your entire website, page by page and post by post, to rank higher in search engine results. SEO includes writing content for keywords and key phrases, setting image alt tags and setting your own Google snippet using meta description. This is the small snippet of information Google shows users after searching. SEO also includes keyword research to make sure you are ranking for the search terms your audience is actually using to find your services or products.

PPC

PPC is Pay Per Click marketing and is more of your standard advertising compared to SEO. Many search engines and websites allow users to create adverts which display on search engine results page with organic results. This includes Google, Bing and Amazon. As you can guess from the name, advertisers are charged when a user clicks on their ad. These ads appear visually similar to standard, organic search result snippets but allow for more powerful additions, called extensions. Extensions can be service catalogues, a list of products and prices, special promotions and discounts, a phone number which mobile users can use to directly call the advertiser, and more. PPC can also be used on 3rd party websites which allow paid adverts, such as YouTube. This is known as the Display Network whereas search results are known as the Search Network.

SEO Points

  • Positive
    • Free, no cost to set up or use if you do it yourself.
    • More traffic and customers.
    • Increased brand awareness.
    • User-friendly website.
  • Negative
    • Takes time to see results.
    • Takes time to update SERP snippet.
    • Can’t target specific people.
    • Can’t use negative keywords.
    • Can’t be ‘turned off and on.’
    • No built-in analytics.
PPC Points
  • Positive
    • Many targeting options including demographics, location and interests.
    • Automation such as bid adjustments, ad scheduling, etc.
    • Built-in analytics.
    • Multiple placements: search network and display network.
    • Remarketing
    • Ad extensions for extra information and functionality
    • Use negative keywords to stop ads showing up for certain words and search terms.
  • Negative
    • Not free.
    • Can become expensive.
    • Pay for clicks, regardless of conversion.
    • Takes up time: you have to watch campaign statistics and optimise accordingly.
    • Takes practice to set up an effective PPC campaign.
Conclusion

In conclusion, both SEO and PPC are great ways to market your online presence and increase traffic and customers. Small businesses without much of a marketing budget would fare better with SEO since it is free. However, businesses should aim to use both SEO and PPC to achieve more powerful results in their digital marketing.

Blue Whale Media are the local professionals for SEO and PPC digital marketing, as well as email marketing and social media marketing. Call us today on 01925 552050 to kickstart your digital marketing campaigns!

Please select a valid form.
Call us

Call

01925 205 035
Email us

Email

[email protected]
Book a Zoom consultation

Zoom

Book a consultation today.

Client Support

Locations

Policies

Careers

Company Reg: 15890531

GDPR Data Protection Act: A8639602

By continuing to browse our site, you agree to the use of our cookies.
OK
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT