Can Single Page Websites Be Search Engine Optimised?
Single page websites are popular with customers. Afterall, paying for one page is a lot cheaper than paying for a multi-page website. Plus, having all your content on one page can be useful for many people. However, having an effective SEO campaign starts to become rather difficult when it comes to a single page website. In this blog we’ll cover how SEO can be done for single page websites.
As usual, your content should have instances of your keyword to keep the content relevant. Each section of content, such as each service or product, for example, should be within its own div with the keyword as the ID. This means that the slug for that section will contain the keyword, a positive for SEO. However, this will mean using several h1 tags on the same page – not the best practice but it shouldn’t damage your SEO much. It is also still important to ensure you have fresh content. This can usually be easily done through blogs, news and other posts. However, with a single page website, this isn’t much of an option. You can keep fresh content by simply updating your webpage regularly, or even adding testimonials and reviews.
The standard SEO for images still exists for single page websites. Ensure the image alt tags contain the keyword you rank to rank for as well as in the filename. The filename should also use dashes (-) instead of spaces or any other symbols which may be used as substitutes for spaces. This is because Google only reads dashes as a recognised word separator, and other symbols simply aren’t read. An example:
- White-dog-running.jpg will be read as “White dog running”
- White_dog_running.jpg will be read as “Whitedogrunning”
It’s also best to keep stop words out of your filename.
Page speed is probably the most important part to optimise for single page websites. As everything is on the same page – including text, videos, images and scripts – you can take a guess that the loading speed takes quite the hit. You can make your page load faster through compressing images and videos, minifying CSS, JS and HTML, leverage browser caching etc. Moz has a full guide on how to optimise page speed.
Analytics can still be used for single-page websites. It’s entirely possible to set up separate analytics for each section of your website you can receive data as if they were different pages – although this is difficult to do unless you’re a seasoned user of Google Analytics. Analytics, as with any other website, should be used to analyse and determine the success of your marketing campaigns, including SEO.
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