Why SEO Is Important For Website Success

SEO (Search Engine Optimization) in today’s digital world is a must-do activity considering our increased dependence on the internet which means you certainly stand to lose many potential customers if your website does not rank well. SEO agency in Warrington found out that the probability of your website getting clicks from prospective clients generally reduces as you scroll down the SERPs (Search Engine Result Pages). Most people usually click on the first top three results of the search results and thus all businesses should optimize their websites to ranks as highly as possible and enjoy such associated benefits. Apart from making the business easily visible online, there are other advantages which your business will get from a good SEO strategy regardless of the business size and some of these benefits which clearly show how SEO is beneficial to your business include;

Increased Traffic

People usually turn to Google at least once or twice every day to look for various solutions to their problems. This is not to say the other search engines such as Yahoo, Bing, etc. are not used however the search market is dominated by Google with up to 75% which I would recommend to be your main focus when optimizing. All in all, these search engines usually use more or less the same ranking factors and with good optimization strategies, you are likely to rank well on all of them. Now, considering these many searches for various keywords that are done each day, your business is likely to enjoy a lot of organic traffic for your specific keyword if you rank well. Usually, these visitors are people who are already interested in related products or services within your industry and thus your marketing team can convert them into making sales. However, SEO agency in Warrington advises that your website should be designed with good landing pages and easily usable by your visitors to make these visitors stay on the website as long as possible increasing the chances of converting them.

SEO Is Less Costly

In business, marketing and advertisements are some of the only ways of convincing your clients to choose you as opposed to other competing brands within the same industry. Good marketing strategies are effective and bring along beneficial result however businesses have to commit a significantly large budget to finance these marketing operations. SEO on the other hand, even though not entirely free costs less than most of the advertisement strategies but ensure the brand gets just as many benefits if not better. Furthermore, SEO with a little attention over time can be beneficial for years to come considering most people are embracing online shopping and delivery of products at their doorsteps. The ease of visibility online will position brands strategically for online shoppers bearing in mind that they will search for the products via the various search engines and increase the probability of making sales and consequently increasing brand revenue despite being the cheaper option for marketing.

SEO Builds Brand and Authority

Quality SEO practices are usually aimed at establishing a good website with an optimal user experience that is easily visible online and thus inspires trust, prove its authoritativeness and credibility within its niche. To achieve these SEO goals, many elements are earned over time such as backlinks from market influencers, positive user behavior, etc. that will eventually position the business as a leader in the field setting itself apart from other competitors. According to SEO agency in Warrington, your business should as well ensure it offers quality services or product and the best customer care services and hopefully gets good reviews from customers bearing in mind that this trust and credibility takes time to earn.

SEO Improves User Experience

User experience is an SEO ranking factor and in the process of optimizing your website for the search engine, you will have to ensure your visitors can easily navigate and get what they are looking for. SEO agency in Warrington revealed that Google made an update which enabled it to interpret and differentiate a good from bad user experience from various visitors. Usually, clients know what they are looking for and if they can’t find it on your website then your business will lose out. Generally, if visitors get useful information on a page, they would spend significantly longer periods going through the content there and Google notices this dwell time. In some cases, they may have to visit the same page more than once or even share via social media platforms to friends and family which show a good and beneficial experience on their part. On the contrary, clients will immediately abandon pages that are not beneficial to them within a very short time and considering Google wants to offer the best result to fulfill their customer needs with the fewest clicks possible this will negatively affect your SEO standing. Good SEO practices will, therefore, ensure your site has a good customer-centric experience to guarantee their satisfaction and consequently their search engine ranking.


The employment of quality SEO strategies by businesses will always prove to be beneficial and complement other brand marketing efforts, especially in this digital era. SEO is more or less a modern way of marketing and with the increased dependability on the internet for various purposes; it might be exactly what you need to get your business ahead of your competitors. Currently, a significant percentage of the total world’s population connects to the internet via smartphones, tablets and other devices. Therefore, our daily routines usually involve searching for information online and doing research on various products or services that you want to buy. Research has confirmed that most people rarely scroll to the bottom of their search engine result before clicking on a link but choose from the first top three that are presented. Luckily, Google arranges these pages in terms of what it finds to be most relevant for people searches and therefore ensuring your business websites is well-optimized will position it among the top result, showing its authoritativeness, increasing the probability of your being clicked on and consequently an increase in sales and revenue.

Blue Whale Media Ltd a reputable and experienced organization in SEO related issues provides its professional services in helping your website to rank better, contact us today via Email: [email protected] or call Tel: 03332101218 and get the best services that would see improvements in your search engine rankings.