Should you keep old content?

You work hard on your blogs and written content. After spending hours planning, writing and editing each blog, it would be sacrilegious to suggest that further down the line you remove them from your platform. But good business is about progression. So what should you do with blog posts that are practically archaic and may not necessarily represent your brand anymore?

We will discuss the cons of keeping your old content and explain how to filter through any current content that you have on your website to ensure that you keep the most beneficial content available to visitors.

How Often Should I Update My Content?

To ensure that your online content is an accurate representation of your brand and business. There is useful rhetoric to follow when you are filtering through your content and deciding what to lose and what to keep. However, your core content should be dealt with independent of your other content. Any important or core articles and blogs must be regularly updated and provide your customers with engaging and relevant information. We recommend that you set yourself regular reminders to update your core articles and blogs to guarantee that it is up to date and accurately represents your brand.

When Should I Delete My Old Content?

It can be daunting to decide which articles and content you should delete. If you are not very decisive, you can find a reason to keep something, even if it does not exist. For every piece of content you filter through, ask yourself; What purpose does it serve? Does it contain invalid information or information that is no longer representative of my company?

If you cannot validate the reason for your content to be available to clients, it is most likely past its sell-by date and should either be updated, merged with other content or deleted.

When Should I Merge Old Content?

Choosing to merge your old content to create a refreshed version is a great way to avoid a full content cull. More often than not, it is common to find that you have a collection of blogs and articles that cover the same or a very similar subject. You may find that one or two ranks higher or see a higher volume of traffic than others. In cases like these, merge the two of three best articles, delete the other articles that do not perform as well and redirect their links to your new, updated merger. This will ensure that you are not penalised by Google, maintain your high volume of traffic and search engine ranking.

Don’t Forget To Inform Customers About Your Updates

Even though merged and culled content may not exactly be brand new content, you should reap the benefits and re-promote your content. This guarantees that your content will not be forgotten and you may even attract new visitors.


By checking, updating and restructuring your content, you are keeping your online presence fresh and relevant to where you are as a company. Regularly overhauling content and refreshing your site structure with backlinks and redirections will also ensure that your SEO strategy is up to date and yields the most exceptional results.

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