Simple ways to optimise your email marketing
Having an online business can be difficult, and without having an email marketing strategy for your customers, it will be nearly impossible for you to build relationships.
This is why, in today’s blog, I am going to give you some ideas on how you can optimise your email marketing.
Create a welcome email
When people sign up to your newsletter, they are going to expect an email from you to say they have signed up. This is a bit like a
confirmation email. One of the best times to reach your new subscribers is as soon as they have signed up. I would recommend sending between 1-3 emails so new subscribers can find out more information about your company.
Create a welcome email
When people sign up to your newsletter, they are going to expect an email from you to say they have signed up. This is a bit like a confirmation email. One of the best times to reach your new subscribers is as soon as they have signed up. I would recommend sending between 1-3 emails so new subscribers can find out more information about your company.
This allows you to show off to your subscribers. Welcome emails have a 86% higher open rate than any other emails that are created. On average, up to 320% more revenue per email than any other promotional emails.
When creating the email, you need to think about what your email should look like. Don’t make your email to text-heavy or image-heavy. Always have a bit of both. Something that your subscribers will be engaged with.
Make it personal
You might have a vast range of target audience that you are trying to connect with. It isn’t uncommon for a product or service to be attractive to more than one segment of the population. But what do you do if you want to reach your entire audience with one single message?
This is where you can personalise your emails to your subscribers. By making your emails more personalised to your audience, you can increase your open rates drastically. This will make people more engaged and feel like a valued customer.
This is one of the techniques we use when we have a special offer on, and it is only for our subscribers and previous clients.
Exclusive customer discounts
Keep your customers engaged with a loyalty program. Repeat customers are so important when it comes to email marketing, especially if you are an eCommerce website. One of the best ways to make people keep on coming back to your site is to create a loyalty program.
Create promotional sales for your subscribers
While it is important to praise your loyal customers, you don’t want to forget about the traditional promotional sales that will bring in your other subscribers. Seasonal and holiday-themed promotions are one of the best ways to grab your customers’ attention.
Black Friday and Cyber Monday is a great example of this. When working on eCommerce sites, Black Friday and Cyber Monday are the times of year to get the most out of your email marketing. November and December are the two months, where 25% of annual retail sales are made for some eCommerce sites. 20% of that is made from email marketing.
If you are not taking advantage of these seasonal sales, then you should be.
