The six key elements required for a good website

Six Key Elements For A Good Website Design

In this current age where everything is going digital, having a business website is an absolute must! Most potential customers learn about various companies to invest in through websites. Hence, it is essential to set an excellent first impression of your company.

A site that appears shaggy and unattractive is not quite something any of us desire. It, in fact, makes your business look unprofessional and leaves a negative remark on the viewers about your company. In other words, your website design determines how people judge the integrity of your business.

A study by the eCommerce Foundation shows that 88 percent of buyers will search for product information before buying it. Consequently, this is the best chance for you to hop on and promote your product to such customers. How can you do this? Of course, through a very unique and attractive business website!

A decent website design helps to keep your audience hooked up on your page. Therefore, it is essential to know which element will display your work at it’s best. Here are six factors for developing a creative website.

Visual Design

A well-maintained visual design will drag any customer’s attention towards your page. That is why you should not hesitate to use your creativity. This is the best chance for you to connect with your readers and make possible clients.

Bring out your aesthetic in designing your website as best as you can. However, remember not to go overboard. Try to use the same color scheme which conveys the personality of your business. In addition, your audience must immediately be able to make a visual connection between your logo and your business. This will help increase your credibility and compliment your content on the website.


High-quality content is an essential element for creating a good website. If there is not enough content, your website will not stand out as much. Take this opportunity to grab your audience’s attention by explaining what you do and what makes your work unique from other businesses.

What is the purpose of your website? Give them all the information they need, but note that you are not supposed to bore them because sometimes, less is more.

Try to use easy-to-understand words and sentences and learn how to utilize your content. Always put a great deal of effort into making your content stand out. Furthermore, let your readers know who you are as a business. 


With the right platform, you can increase your visibility in every aspect. In other words, learn to know which platforms to target and how to be found. There is a high chance for you to gain visibility when you get your sites ranked in the mother search engines, like Google and Yahoo. 

Make use of in-depth keywords and tags, targeting the specific topic of your business. For instance, try adding blogs to boost your business’s SEO. This is the best way to increase your noticeability.

There are various places for you to create profiles and channels to add your business websites. Platforms like Facebook, Instagram, Pinterest, Linked In, Yelp, and other similar social media can help you do that.

The more places you list your website, the more opportunities you gain to get your website noticed.

Informative and Accessibility

Not all visitors have enough time in their hands to read through all the descriptions on your website. Most of the readers tend to look right into the contact details. Hence, giving them enough access to reach you will limit the number of frustrated visitors and possibly help convert readers into customers. 

I’m sure you know how disappointing it is not to find any contact information on a website you’re interested in. Similarly, when you do not include your contact information, it makes your website look unreliable, and this also makes you lose credibility. Including details like email, address, phone number, and other social media links (if any) will be an excellent way for visitors to raise their concerns and follow your business.

Your website must be keyboard accessible, meaning, to make all functionality available from a keyboard. Your audiences must be able to understand as well as operate the user interface. That is to say, try to make your website accessible in more than one language; this will help readers understand your website better.


Good website navigation ensures if a visitor will remain on your site longer. Make sure your navigation is easily visible because most users have little tolerance for unclear and complicated websites. For example, use more specific names for navigation tools/structures. Well-structured navigation is vital to provide your visitors with the best browsing experience. 

Without navigation, your website may look unstructured and unorganized. However, with navigation tools, you can break your website into categories and make it more understandable and usable. It is psychologically proven that; a person is more likely to come back and explore a website with an excellent navigational guide. Above all, it also speeds up your viewer’s search.

Here’s a plus point for maintaining good navigation- It can place your website highly on a search engine. Always speak to a professional website designer in Liverpool about optimising your website and navigation.


Testimonies and reviews from clients can boost your business website, make it look more trustworthy, and add legitimacy. Most importantly, it will help possible clients know how good you are at your work. Of course, not all feedbacks will be positive. However, if all reviews are positive, it will make your website look like a scam. And, we do not want that, do we? 

A customer’s review is the crucial element for your website, as it is an unbiased comment, and it is an excellent way to establish trust. Make sure to add reviews and testimonials across your website, wherever appropriate. As a result of such honest opinions, the readers can see your experience with other clients. In other words, they can judge your business according to the testimonials and is likely to hire you.

Remember to never fake a testimonial!