Is Social Media Advertising Worth it for eCommerce Merchants?
Social media has become an excellent tool for eCommerce marketing. Sites and apps like Facebook, Instagram, Twitter, Tik Tok, YouTube, etc. are no more just places where you socialize for leisure. With the amount of traffic and active users daily, every eCommerce merchant is tapping into it because of its vast potential. Where there is traffic, there are potentially high chances of customers. So is it worth putting your ads on social media? It is.
Why you need social media advertising for business
eCommerce is the future of business. And it is only going to keep getting bigger. The United States, which is one of the biggest economies in the world, is an example. Online spending will be hitting the 520 billion mark in the next three years.
The success of any online business depends on the amount of traffic generated on that particular site. And to do this, social media is the perfect tool. Let us look at some statistics first:
- Around 3.81 billion use social media worldwide.
- An estimated 63% of the population is active on social media.
- Around 80% of the 4.57 billion users are active.
- About 90% of 4.20 billion mobile internet users are active and
- 98% of 3.81 billion social media users access different apps or websites through the phone.
How it helps eCommerce business grow
The availability of a wide range of social media apps and sites also creates the opportunity of putting our ads on these platforms. It is also a great access tool for users who have no idea about your site. You can:
- Target specific sites
- Choose the type of audience you want to show the ads
- Attract traffic to your site through these ads
Social media sites to target
There are so many social media sites you can choose from. But you also need to keep in mind where your target customers are most concentrated, accessible, and actively engaged with ads. These are essential things to be considered before you start investing in ads. The sites to begin with preferably are:
Types of ads you can run
Every social media platform offers different types of features for running your ads. Most of them are run through its algorithm automatically, but it also gives you the ability to customize your settings. You can choose how long you want the ad to run, choose a plan depending on your budget, etc. Some of the types of ads are:
- Video ads
- Sponsored ads
- Ad campaigns like product coupons, free shipping, limited time offer, promoted tweets, promoted accounts, etc
- Photo ads
With social media, you don’t have to wait until someone searches for your targeted keywords. When people see your ads, you can expect them to visit your site. And when you do this, there is a high probability for your business to grow, provided you offer quality service and products.