The importance of social media in business
If you want to grow your business being on social media will help in a number of ways. More and more people are joining social media daily and using social media platforms more regularly. Social media isn’t going anywhere anytime soon so taking advantage now will really give your business a push. By branding your social media it will help your business connect with customer on a higher level.
Boost brand awareness
Social media is a powerful tool when it comes to branding and growing your business. It isn’t hard to grow awareness of your social media. Before using social media it is wise to think
about the audience you want to reach and which one, think about what social media platform will really help with your audience and push for one more than others to get more of a audience. Creating conversations on your social media platform will help interaction, start asking questions and get involved with your audience, a little competition always goes a long way and causes a lot if interaction.
Increase inbound traffic
Inbound marketing is a very effective way to gain audience to your website. If you have a website posting this on your social media and social media posts will divert customers to your website even if it is for a browse it is still more audience. Sharing active blogs will attract more audience as fresh content will always catch peoples eyes.
Improve search engine optimization
Any business that uses social media as a big part of their promoting will know that social media and search engine optimization have a connection. Social media profiles are a great way to connect to prospects and customers. Meaning if people search something relating to your business you have a high chance of google pulling your page in to be shown to the audience looking.
Satisfy your customers
Gaining customers sounds easier than it is but once you have a widen reoccurring audience it is a lot easier. This is why keeping customers happy will help your social media following as they will interact with your page which will be shown on their personal page leading to others seeing this and they may like what they see causing them to follow your page.
Our thoughts on social media for a business
Blue Whale Media uses social media platforms daily. We interact with our audience whether this being on Facebook or Instagram, content is posted daily about different things to ensure our audience isn’t bored of what they see and are interested in the things we post. Here at Blue Whale we have found using social media very effective and believe the more effort you put in to it the more of an outcome you will get. We like to keep our social platforms up to date and fresh. Once your business is comfortable using different social media platforms keep these up to date and you will see your platforms grow in audience.