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Social Media Content Ideas for 2022

Are you struggling to find content ideas for social media marketing? Don’t worry, here at Blue Whale Media we’ve got you covered. Coming up with engaging and refreshing social media content in 2022 can be draining on your creative battery. But stay tuned, in this blog we will be discussing some exciting ideas that you can implement into your next batch of social media content.

Personal story / introducing yourself

When introducing more of yourself into your social media marketing strategy begins to humanise your brand. Creating a more personal and trustworthy customer relationship. Why not introduce yourself? Your customers will want to see the face behind the brand. People trust a friendly face more than a mysterious faceless brand. Potential customers are more likely to buy from people!


Did you know that the most engaging content for your social media in 2022 is video materials? As we all know video content gained popularity with the rise of social media platforms such as TikTok. But other platforms such as Instagram and Facebook now have their own feature to try and compete with the exponential growth of TikTok. Creating video content it means you can publish across multiple platforms at a time to enhance your chance of engagement.


Let your customers have their say! People love to interact which is why including features such as polls is a great way to communicate with your audience. Not only will you increase your engagement but you also get to see the opinions of your followers and this is a great way to plan out your social media content so your followers get to see exactly what they want.

Reshare old content 

Now, I know what you’re thinking… “Sharing old content? Surely, that’s just lazy”. Well, you are mistaken! Repurposing old content is a great way to show how far you have come. Not to mention all your new followers haven’t seen your old content, so it will be new to them! Resharing old social media content can save you a lot of time and money and who doesn’t want that?

Shoutout or mention your clients

Give your clients the attention they deserve! User-generated content is a great way to show your appreciation to your loyal audience. Spend your time commenting and connecting with your followers to build a better customer relationship. Enhancing the user experience of your social media presence allows for your audience to continue to come back to your profile and develop into a retentive customers.

​​Share what inspired you to create your product or start your business

Started from the bottom now we’re here kinda thing… show your audience your muse, what inspired you to bring your business to life and what encourages you to carry on? Do you remember those days creating mood boards on Pinterest? So be a show-off, everyone started off somewhere. By showcasing your audience your progression is a great reminder for those to see that you’re always evolving and they should stick around to see what else is to come…

Just for fun 

Why is everyone so serious these days? Let your hair down a little and post something funny or shareable to your audience. Doing this helps to create a better customer relationship by showing you’re not all “sell, sell, sell” It could be something that you’ve found elsewhere that you think your audience would enjoy. This is a great way to vamp up your social media content and add in something new.

There you have it, 7 new ideas that you can use to spice up your content for your social media. In 2022 it can be hard to think of new ideas to keep your content fresh and engaging for your audience, don’t forget to just have fun with it! Check out our other blogs for more helpful tips and tricks for better social media marketing. 

To see some of these ideas in action check out our social media! @bluewhalemedia