How Social Media Marketing Works For Your Online Shop
In recent months, ecommerce websites have increased with everyone wanting to set up shop online. If this relates to your business, then one major thing you need to think about is how to market your online shop with social media marketing. The key is to stand out from the crowd and ensure you’re selling your products to the right target audience on the right platforms. Want to know how social media marketing works for your ecommerce business? Keep reading to find out!
Interaction With Customers
One of the best things about social media marketing is the ability to connect with your customers. A lot of people tend to head to social media to write reviews and give feedback about products/services so this is perfect for you as a business owner, to respond instantly. On the other hand, a lot of customers will enquire about products/services on social media so if you have the opportunity to talk to them and answer their questions, it could result in a sale and a very happy customer. Social media allows you to respond instantly to people which shows great customer service.
Increase Website Traffic
Social media marketing also gives you the opportunity to increase your website traffic. Promoting your products and services on social media will allow you to encourage people to visit your website by including regular links within your social posts. This can be useful if you want to promote the overall website or individual product pages. Having that relationship between your social media pages and your website is key if you want to have a successful online presence.
Paid Advertising
With platforms such as Facebook and Instagram, paid advertising is the best way to get your message across to your target audience. Adverts are perfect if you want to fully customise what your audience is seeing as you can add images/videos along with specific wording to fully sell your products/services. Paid advertising work exceptionally well if you are introducing a new product or running a sale/deal on your website. Again this is a great way to get people to go to your website.
User Generated Content
If you’re struggling with what content to publish to your social media platforms, user generated content will always give you some ideas. A lot of the time, users will post about your product, maybe with tutorials or reviews. This is perfect to promote on your social media as it will show users that people are using your products and that you care about their feedback. It’s a known fact that users will relate to other people’s content as it is more personal rather than looking at it from a sales perspective.
How We Can Help
Now you know what social media marketing can do for your ecommerce business, it’s time to start putting those ideas into action. Keeping your social media accounts up to date regularly can be a big task to do so if you need a little helping hand, don’t hesitate to take a look at our social media marketing service at https://www.bluewhalemedia.co.uk/marketing/social-media-marketing/