Social Media Platforms To Use For Your Business
In recent months we have seen how social signals are becoming an important part of search engine optimisation. There is no doubt that a well-planned social media strategy makes or takes down a brand. Social media is one of the cheapest forms of marketing available, and the ROI it’s providing to the business world is growing more and more every day. Social media offers many benefits to businessowners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers. A recent Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights. The big question is, which social media site do you invest in? Or do you invest in all of them? Which social media sites for business will provide the most ROI at the lowest cost?
It shouldn’t come as a huge surprise that Facebook is in the top 10 social media sites for business. With 1.32 billion daily active users, Facebook is the most widely used social platform. Whether your business goal is brand awareness, website traffic, lead generation, or online conversions, Facebook should (and more than likely will) make a notable difference in reaching your goals when used properly. Facebook’s wide user base and demographics of users is the main reason it’s at the top of our list; anyone can find their target audience on this platform and get in front of them.
Instagram comes very close behind Facebook on our list of social media sites for business. Instagram is owned by the same person who owns Facebook and has 500 million daily active users. The CEO of Facebook saw so much potential in the platform and the benefits of Instagram that he bought it out just 18 months after it launched for $1 billion, and the platform has continued to grow since. Because Instagram is owned by Facebook, it has access to the same extensive user base and advertising platform just like the Facebook Messenger app does. On Facebook, you have to pay for advertising campaigns to grow your followers and increase the reach of your page and posts. On Instagram, you can grow your followers organically and therefore grow the reach of your profile and posts organically as well! This makes Instagram a great option for both businesses with and without an advertising budget.
If your business falls within a creative industry of any kind or caters more so to females, then Pinterest is a social media platform you want to be on. Pinterest has 175 million monthly active users. Out of those users, 81% are women, 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest. Though Pinterest advertising platform isn’t as advanced as Facebooks, you can still use paid ads to boost the reach of your posts and track online conversions through the Pinterest ads. Organic reach on a Pinterest post is determined by the number of keywords in a post and if they align with what a user has searched on Pinterest.
Twitter is one of the older social media platforms, and it has 330 million monthly active Twitter users. Twitter is also great for engaging new potential customers through its use of hashtags. Similar to Instagram, you can search a hashtag and find other posts from consumers and businesses alike that have used that hashtag. This means that you can find customers searching for something that your company offers and vice versa!
If your business follows a B2B model or targets consumers based on job title, then LinkedIn can be a powerful tool for you. LinkedIn has 250 million monthly active users, almost all of which are in the working world or close to it. Because LinkedIn is considered to be a social media platform for business, people often include more accurate information about their employers, job positions, work email addresses and more than they do on other social media platforms that are utilized more for personal use.
All in all, social media have huge benefits to your business, including; brand awareness, stellar customers service, low-cost way to acquire leads, increase website traffic and search ranking.
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