Does Social Media Really Have an Impact On SEO?
An often spoken about subject within the world of SEO Warrington is the impact social media can have on optimisation and whether it really does do anything at all.
To clear up the big debate regarding social media’s effectiveness when it comes to SEO, we are here to tell you that social does in fact have an impact on your website’s optimisation but it may not be exactly how you thought it would be.
Keep reading this blog to find out how you can make social media an integrated part of your social media efforts.
Social Sharing Drives Traffic to Websites
Posting links to quality content can earn you shares, likes and comments a plenty. It also encourages social media users to migrate to official business websites and turns them into active users of your website.
Sharing your website’s blog posts through your social media accounts is a great example of how to do this.
This gives your website authority and credibility in the eyes of search engines.
When they reach your website, they have just as much of a chance of converting into a customer as any other user.
Social Media Profiles Rank in Search Engines
If you search an organisation in your engine of choice, as well bringing up the official organisational website, you will likely find the social media accounts such as Facebook and Twitter amidst results.
Making your social accounts rank is a great way to fight off competition when it comes to SEO Warrington.
This is more of an indirect form of optimisation but a valuable one none the less.
Build a Brand Identity Through Social Media
Why are businesses so mad about social media? Its possibly the easiest and least expensive way to build a brand identity. Establishing Facebook pages, Twitter accounts and other social media channels will increase the rate of engagement you have with the public and therefore improve your rankings.
Speak to Your SEO Warrington Agency Today
We design SEO strategies and practices to help get your organisation fly up the rankings, with strictly white hat SEO techniques.
If you want to find out how we can help you, get in touch today.