Why your Startup Business Needs a Website

People all over the world are making use of the internet. Let’s face it! When you’re intrigued by something, the first thing you do is Google it. Even right now, you’re behind a digital screen going through this article. So, there’s no doubt that the whole world is turning into one massive digitalized platform.

Thus, the answer to why your startup business needs a website is obvious! To reach out to more people, expand your business, maximize your profit, and the list goes on. Ensure you have the best possible website for you business by reaching out to Blue Whale Media – we provide the best web design in Liverpool!

Did you know? In 2010, the worldwide internet user’s rate stood only at 30%, which rose to 48% in 2017. And as per the latest data, about 53.6% of people make use of the internet today. So, in a world where the dominance of the internet is growing at such an impressive rate, it only makes sense to come up with an online website if you want your business to thrive.

Without further ado, let’s jump straight into the article and discuss some primary reasons as to why your startup business needs a website:

Social Proof

For any startup business, it is very important to offer social proof to your customers. Your online presence is everything when it comes to building trust with your customers. Along with creating a website, you can establish a presence on various social media platforms like Facebook, Instagram, etc. These are great ways of building relationships with your customers.

You can interact with the audience through your updates or by responding to their text messages. If your visitors have doubts, they can get in touch with you directly for a one on one chat. Thus, the entire customer-client relationship becomes smoother and easy.

If your startup business deals in sales, you can allow your customers to leave reviews. And when new customers visit your page, they can go through the customer testimonials and hopefully turn them into buyers.

Reach out to more people

We have already talked about this in the introduction, but let’s go a little deeper. Since you already know, the majority of people browse and use the internet to consume all kinds of information. Thus, the best way to bring your business to people is by establishing an online presence.

When you gain the trust of a group of customers, they are likely to recommend your business or products to their friends and family. Also, sharing links and websites on various social media platforms is as easy pie and doesn’t require any effort. Thus, your business easily reaches out to more and more people in no time.

Create Brand Awareness

An online website is just like a physical store, but with added benefits. It provides you with several tools and engines to introduce your brand and create brand awareness among new customers. You also have the maximum control over what and how to showcase your business. An online website gives you the ultimate control over how you want to tell your story. So, you might as well use this opportunity to the fullest.

Creating brand awareness in an old-fashioned way also requires a great deal of money and manpower. But when you do the same work through the internet, it saves you a lot of time and money on printing, advertising and the like.

Great Marketing Exposure

A website is one of the best and also the cheapest ways of marketing your products. Of course, it may not be as cheap as you expect, but it definitely cuts down the cost of traditional marketing strategies. 

Marketing is important for all types of businesses, even more so for startups. Your primary goal should be to gain the trust of customers. And you can do this by simply creating fresh and new content on your websites regularly. 

Also, while advertising your business on a website, it gives you the ultimate control over every single detail.

Accessible 24 hours

This is one of the best things we love about a business website. There is no time limit. You can work as much as you want, depending on your business goals. As compared to a physical store, a website remains open and accessible 24/7 throughout the year.

So, even if a potential buyer looks up for your products in the middle of the night, guess what! You’re available! Being accessible 24/7 boosts your marketing strategies and even increases sales. This is, no doubt, one of the best benefits businesses can get by creating an online website.

Better Competition

The website world doesn’t make a distinction between massive corporate businesses and startups. The only thing a website cares about is Contents. So, the better your contents are, the higher your Search Engine Rank (SER) will be. And the higher your SER is, the better your chances are to attract more and more customers through excellent SEO services.

Another reason why you need to build a website is that your competitors are doing it too. Several startups are leaning on online websites and climbing the ladder of success, and so should you. One way to stay at the top is by regularly updating your websites and generating fresh and SEO (Search Engine Optimized) content. 

You’d be glad to know that even though there are over 1.5 billion websites today, only about 15% of websites are updated regularly. Thus, if you update yours regularly, your business will surely land at the top.


By reading this article, we hope you have truly understood the importance of an online presence for your startup business. Today, where almost everything is done on a digitalized platform, you wouldn’t want your startups to be left behind. 

Creating a website may seem like a challenge at first, especially if you are new to the digital realm. For this reason, there are several companies and professionals available to help you out. So, you can either build your own team of experts or seek help from various website building companies to help you create and maintain your website.