Using strategic keyword placement to improve SEO
The incorporation of the right, well-researched keywords on the various contents which you post for your target audience can be very beneficial for SEO (Search Engine Optimization). Individuals searching for such keywords will easily find your content and considering they are interested in related products or services to yours, the likelihood of converting them to make sales is much higher. Nevertheless, when coming up with written content for SEO purposes, SEO Warrington advises against keyword stuffing. This involves the overuse of keywords throughout the article in an attempt to rank highly on the various search engines. This overuse of keyword will affect the readability of the text, making it be deemed less useful. Furthermore, the increased bounce rates from your website and an update on google that recognizes content with keyword stuffing will make this unethical practice to do more harm than good for your ranking and reputation. There are however techniques in keyword usage which can be beneficial for the website ranking and some of them include:
Long content length
Lengthy articles lie between 1000 and 2000 words and give enough room for the writer to provide detailed and valuable information for the target audience. These articles enable the writer to easily get natural combinations for the inclusions of various relevant keywords within the blog. Furthermore, SEO Warrington believes long articles will make the website visitors stay on the website for comparatively long periods, which boosts the website’s ranking.
Even though keyword stuffing, as discussed earlier, will have negative implications for your website, you should not completely do away with organically including keywords through the content. The keyword density should be such that the reader is reminded about the topic of the blog while ensuring the contents is highly informative and easily readable. You should always bear in mind when writing that the frequency of keyword inclusion should not be very high; otherwise, the article may be flagged for keyword stuffing, which is bad for your SEO ranking.
When looking for the most appropriate keywords for your content, some tools i.e., SEMrush, can be very beneficial in providing the necessary information which will help you to adjust accordingly. You will have to create a SEMrush account and log into it then input the URL which you are interested in getting information about. You will be able to see what your competitors are doing, keyword rankings, search volumes, etc. to help you choose what’s most likely to work. SEO Warrington advises content writers to always go for those keywords which have a relatively larger search volume of more than a thousand and rank in the top 50 positions.
Long-tail and short-tail keywords
Long-tail keywords are relatively longer phrases and are therefore specific which ensure people who search for them are directed to your website. On the contrary, their short-head counterparts are not as specific. They, however, tend to capture a comparatively wider population even though there is high competition to get clicks to your website. However, with the frequent posting of high quality and informative content, chances are high you will get click to your site.