Tactics to Boost Your Organic Social Media Reach
When you think of social media reach, Facebook will be the first social media platform to come to mind. It is also one of the first platforms to come up when talking about the decline of organic reach on social media.
Is this the same when it comes to other platforms like Twitter and LinkedIn? Unfortunately, the answer is yes. No matter where you look, organic reach is going down. In this blog, I am going to go through what you can do to change this.
If you are a small business, it isn’t ideal for them to pay for social media marketing.
Is it all about the money?
Before you start to do anything to increase your reach on social media, you need to know why this is happening. The first thing you will think is that Facebook, Twitter, and LinkedIn want your money. That is true, but they are a business.
However, the main reason why organic reach has dropped is that these platforms want to show content that is more engaging and to drop everything else. This is called the News Feed Algorithm. Google has also followed this algorithm.
Post evergreen content
Creating and posting content is easier said than done. A typical post on social media can have a varied lifespan. The post also needs to be engaging. With the type of business you work for, you might struggle to create content for them, but you can still find a way to make your posts stand.
Try and not to post content with an expiration date. Consider solving common and persistent problems in your industry. Even better, try to post something educational and funny. People will always share positive posts more than negative ones.
Work smarter, not harder
Facebook has said that the average user is subjected to over 1500 stories per day. To increase engagement, the algorithm will only display about 300 of these. These are usually the most relevant to the user.
With this knowledge, we know that posting more isn’t the answer. Focus on posting high-quality, relevant content over quantity. Posting less with higher quality will increase organic reach rather than posting all the time.
Use targeting to maximise organic potential
If you do this, it will vary depending on what platform you are on, but if you start tweaking the settings of your posts to target specific members of your audience. This will give you a boost in organic traffic. For Facebook, you can use organic post targeting to tweak people who will see it.
There are eight options on Facebook you can use:
- Education level
- Post end date
The same type of options is available on Twitter. We also use hashtags to target our target audience, and we have found that it has generated more organic traffic to our social media pages.