The Future of Content Marketing

Content may be king, but it must be specialised and specific to be effective. Creating more content does not necessarily mean that you will see a higher return on investment or more search traffic. To make the most from your online content, you must produce high quality and relevant content. In this blog, we will present some easy changes that you can implement to ensure that your content is individual and unique. It has to contend with approximately 440 million blogs that already exist on the internet.

Take note of word count

Although it is common knowledge that a short word count will not help your blog appear in Google search, people often forget that a high word count can also negatively impact your chances of organically ranking in Google searches. Long-form content may have a place in educational settings and papers. Still, as part of a general content marketing strategy, it is recommended that you keep your blogs and content marketing within 500-700 words for optimum keyword density and SEO.

Make your content unique

With such a vast amount of competition online to be the top organic Google results, your content must stand out for the right reasons. Try to create exciting and accessible content that stands out from the crowd.

This can be easier said than done. More often than not, no blog idea is original. Someone else will most likely have had that idea in some capacity. An important part of a successful content marketing strategy is to have a unique perspective on topics that your competitors may also be talking about. Share your personal experiences and opinions to give your content unique and exclusive to you and your company.

Use Google Trends and Google Analytics to help you choose your keywords

Google Trends and Google Analytics can be a useful tool to help you to choose the perfect keyword and key phrases to represent your work. These simple tools can help you keep your finger on the pulse of what is performing well and help you choose the most appropriate keywords and phrases.

Use surveys and polls to interact with your audience

A great way to understand what your customers and readers want is to ask them! Communicating with your audience is an essential part of creating a focused content marketing strategy. Use your social media platforms and MailChimp to ask for feedback from your audience. What kind of content do they want to see? How do they want their content delivered? Knowing the answer to these questions can help you to create a bespoke marketing strategy that will deliver.


Content marketing strategies are not a one size fits all deal. It is essential to know who you are aiming your content at and how you would like to deliver it to them. Successful marketing strategies are personalised to suit your goals. You can understand your audience by opening the discussion about what they want to see. You can also use Google Analytics and trends to help you know how you can cater your content to your target audience.

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