All the different tools and software I use for SEO.

The SEO Tools I Use

In my role as an SEO executive at Blue Whale Media, there are various different tools and software that I use to help me within my job, each performing their own unique role and task. In this blog, I will outline just some of the tools I use for search engine optimisation and other search engine marketing tasks.


SEMrush is the tool I find myself using the most. This is a tool that can provide everything a search engine marketer could want. Keyword tracking, search volume, CPC bid data, backlinks, how many

keywords a domain is ranking for etc. I mainly use this tool for keyword tracking: SEMrush allows you to track the position of keywords for both desktop and mobile SERPs as well as locational searches from global, country and even city-specific. Positions are also updated daily, which gives it an edge over competitors who commonly update positions weekly instead.


I commonly use Moz in the form of their Google Chrome extension. With this tool, I can easily view Moz’s data for a domain and page with their DA, PA and backlinks. The extension also allows me to quickly view the on-page data of a webpage such as headings, keywords, links and meta tags.

Moz allows me to, at a glance, make a determination on how healthy a page and domain is in terms of SEO.


I use Ahrefs to explore the backlink profile of domains and specific pages, as Ahrefs is known to have the largest index of all SEO tools. Ahrefs allows me to view the top backlinks to a domain/page, the most common anchor texts, DoFollow vs NoFollow links and the amount of referring domains.

I also use Ahrefs for keyword research purposes including finding related keywords/topics and the difficulty for keywords.


Similar to Moz, I also take advantage of Majestic’s chrome extension tool to quickly determine the health of a domain or page. Majestic differs to Moz with a set of different metrics. Majestic offers Trust Flow and Citation Flow metrics, which measures how trustworthy a page/website is (Trust Flow) and how much impact a backlink from the domain/page is estimated to have (Citation Flow)

Google Keyword Planner

The Google Keyword Planner is an excellent tool which I use for keyword research purposes. With this tool, I can find the keyword difficulty, search volume and identify any search trends for keywords. The keyword planner also helps to gather related keywords and variations. The best part about this tool is that the data comes straight from the horse’s mouth. How many times people search for your keywords, where they search from and when they are searching is all available with this simple online tool.

Search Engine Roundtable

SEroundtable is a great blog and website by renowned SEO enthusiast Bary Schwartz. I use SEroundtable is a personal favourite resource of mine for keeping up to date with the latest news on Google, GoogleAds and the Google Search algorithms. Not only is it constantly updated with fresh news and information, but blog comments from fellow webmasters allows for insightful discussions into how Google Search updates and developments can have different impacts for different websites.