The Ultimate Guide to Digital Marketing
What is digital marketing?
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Although, television marketing still falls under traditional marketing.
Digital marketing puts you and your company on the map. Whether you choose to do this using social media, website or pay per click advertising, it’s a step in the right direction.
What are the benefits to digital marketing?
Having a strong social media presence will help your business in many ways. It will help you convert new buyers into becoming recurring customers and it will kickstart your business. Social media is a big platform, where millions of accounts, sites and videos get shared between people everyday. By promoting your account on social media, you could get everyone sharing your posts and account with all of their friends, resulting in more sales, you just need to get started.
How to get started:
Develop a content marketing strategy; content marketing can’t do its job if it is limited to blogging. It is so much more than that. Content marketing is a dedicated tactic, meaning it should deliver valuable content, as promised, in every stage of the customer journey. The perfect content isn’t about you, your brand or your objectives. For example, a pricing page would be good content. It is something the customer needs to know before moving onto the next stages with your brand.
Secondly, you need to craft a digital advertising plan. You have to have a plan. In whatever you do, you have to have a plan in order for it to be successful, so when it comes to marketing your brand, you can’t just post a status on facebook and hope that millions of people are going to sign up by tomorrow. There has to be dedication and planning.
Next you need to develop a social media strategy. After you have come up with a plan of what platforms you will be marketing on and how you will market your brand/product, you need to be present where your audience hangs out. This way you engage with them and build relationships with them. There is more to social media marketing than simply just being on social media. The end goal isn’t to get more likes or views, it’s more customers and sales.
Ensure you release daily content to keep the consumer updated with industry news, the problems they’re facing and how they solve these problems. This will let the customer know that you are a truthful and honest brand and they are more likely to revisit your company soon.
Finally, email marketing. This is where you send emails to follow up with your audience to be sure they are going to continue to get the solutions they are looking for and keep older customers coming back. This targets the customer directly and makes it more personal so they know they are valued as a customer.
Why is digital marketing important?
This is just a taste of what the marketing world looks like, with so many more aspects to it, there’s so many ways to get your brand or company recognised. With this generation being so evolved in technology, digital marketing brings so much engagement with different customers. You can answer questions and resolve issues, whereas with paper marketing, it is very difficult to hear your customers and answer their queries and questions. You can also easily monitor and track your campaigns which helps you to adapt and create better results.