Things you need in a website
Websites can be a useful marketing tool. The website is integral for your establishment to grow and flourish. However, building a new website for your business can be challenging. If you are not tech-savvy, you will be confused about where to even begin with. Here are the basic features which a website should have. If your website is missing anything in this list, you should consult with a web design agency from Manchester for help.
Your website should have contact information.
It is one of the most important features you should have on your website. Imagine if a visitor is interested in the product and the services you offer but cannot contact you.
Whether it be customer service or sales, you must add all the contact numbers of these services. Have an easy to access email button option. Aside from this, if you intend on using forms, it should be user friendly.
The objective here is to make it easy for your visitors to get in touch with you.
Have a blog page
If you can produce quality content on your blog page, it will increase traffic considerably. Such content will help you with your SEO and also encourage customers to engage with you actively.
Writing blogs will also improve your credibility among your visitors.
SEO (Search Engine Optimisation)
The essential factor about websites and traffic is to know how search engines work. People who know your brand or domain name can easily find you. However, people who don’t know you are less likely to find you if you don’t leave bread crumbs along the way. Optimising your site with keywords can boost your reach, and new visitors will easily see you.
Adding your location
The best way to get people in your locality to come to you is to add your location. Most of the time people look for services which are close to them. If your area is easily accessible to them, they will find you. Adding your geographical information is also essential to help people who are new to your locality find you easily.
Adding a Live Chat option
Online marketing is about speed. People want everything now. Most of the time, you will come across people who don’t want to waste time waiting for mails. They would not even bother to look up for information on your site and check the FAQs. To deal with such visitors, you need a live chat feature.
By accessing the live chat feature, you can answer their questions in real-time without any delay.
Visual content like pictures and videos
Most people relate better when they see pictures and videos. Such content can speak and express more than what words can’t do. Avoid uploading images you find online. Take some time to click your office, your team, or what you do.
About Us Section
You’ll find this on almost every website. It is one important feature you need to include. People want to know who they are doing business with. Having a section where you tell about yourself and the company that you run can help your customers know you better—relay information about your history, objectives, and goals.
Remember that you won’t be able to cramp up your website with all the features. Focus on the things that are achievable and what your business needs. Having these features alone will go a long way.