5 Big Content Trends for 2020
When it comes to content marketing, its trends continually keep on changing. The reason is that the needs and interests of your audience keep on evolving. As such, it becomes crucial that you keep up with this continually changing trend, especially if you want to create compelling and engaging content.
In this guide, we present the five big content trends that you should consider in 2020.
Video and Live-Streaming
Nowadays, there has been a significant increase in the popularity of video and live-streaming. Thanks to famous social media such as Facebook, YouTube, and Instagram.
A survey conducted by HubSpot has found that more than 54% of users preferred to view video content. As such, if you want your web content to be engaging and effective in 2020, then you should consider incorporating a lot of videos.
When it comes to live-streaming, you should consider holding a live question and answer, which will allow you to interact with your audience in real-time.
Optimize Content for Voice Search
Another essential content trend for 2020 relates to the use of the voice of search. These days, many people use various voice assistants, such as Google Assistant, Alexa, and Siri. As such, it is essential to optimize your web content for voice search.
Optimizing your content for voice search will allow voice assistants to refer to your website content when a user does a voice search.
To optimize well for voice search, you should write your content as a conversational piece. Your content should also include relevant long-tail keywords that users might use in a normal conversation. We also recommend adding the phrase “near me” in your content.
Interactive Content Marketing
One of the best ways to keep your audience engaged is by interacting with them. It will avoid leaving users within a few seconds.
Some effective ways to make your content more interactive include live video, survey polls, and quizzes. Another way to capture the attention of the audience is by incorporating contests and games in your content.
Everyone likes to get a quick and instant answer to a query. It is where chatbots can come in handy. It allows you to respond to your audience quickly and precisely.
The benefit does not end there. It will also help you to reach a wider audience and deliver a personalized experience. You should consider this content trend for 2020.
Expertise, Authentication, and Trustworthy Content (EAT)
Generally, we talk about weight, height, skin colour, and other related aspects when describing a person. The same is true for content marketing. You should offer expertise, authentic, and trustworthy content if you want others to talk about good things about your services or content.
These are some necessary things that you should consider when creating content with E-A-T:
- Your content should include authoritative backup links.
- Always update your website based on the changing trends.
- You should add your bio in the About Page.
These are some of the big content trends for 2020 and are by no means exhaustive. Now that you have learned these popular content trends, you should plan to execute them into your web content strategy.