The 5 SEO Priorities To Start Your New Year With A Bang
SEO is an important part of the marketing strategy for any company. Whether you are a business or an individual, search engine optimization provides many benefits to your website.
Search Engine Optimization (SEO) has always been an important part of online marketing – it is one of the most cost-effective methods for bringing in traffic that converts into revenue for your business or organization. For companies new to SEO, this year is a great time to get started with it because it continues to grow in importance as more people turn to the internet as their go-to place for information.
1. Make Your Content Discoverable
The phrase “content is king” was coined almost 20 years ago and still holds true today. This means that if your content is not easily discoverable, then you are severely limiting the potential reach of your marketing campaign.
Therefore, as a first step to marketing your company’s content, it is important to become as search engine-friendly as possible. To do this, use appropriate keywords and tags in your titles and descriptions.
2. Optimize Your Content For Mobile Devices
It’s time to rethink the way you connect with your audience. In this digital age, using a mobile device is becoming the primary way people access the internet. If you have not optimized your site for mobile devices then now is the time to do so.
- Optimize videos for mobile devices
- Create a responsive website
- Reduce loading time
- Remove unnecessary content from web pages
3. Use Relevant Keywords
This strategy is about using relevant keywords in your content to make sure that you are getting the right kind of traffic. This includes going into detail about the benefits and features of a product or service. This will result in a better understanding of what a customer is looking for and what you can provide them.
4. Optimize Your Website Speed
The Google mobile-friendly update has made mobile page loading time a ranking factor, which means that website owners should start optimizing page loading speed.
There are various ways to optimize your site speed for your target audience. These include making sure your images are compressed and also optimizing the size of other assets on the site. The following techniques can also help you to improve page loading speed:
- Minify HTML & CSS Files
- Use asynchronous scripts
- Reduce redirects
- Enable compression
- Enable browser caching
5. Focus on Quality Links From Relevant Websites
The fifth SEO strategy is to focus on quality links from relevant websites. Backlinks are a very important factor for ranking your website in the search results, but it is all about the quality rather than the quantity.
High-quality link building is about achieving contextual backlinks, from a relevant resource or authority, in a natural manner. For example, a backlink from a WordPress blog to a web design company will be highly relevant and impactful. On the other-hand, a backlink from a random business directory with an anchor such as “sponsored by” is unnatural and not relevant, so it will not achieve anything.