Top 5 Most Important Social Media Trends to Watch for in 2020
The millennial population has expertly made social media into one of the most powerful tools for influencing. According to the latest statistics, about 3.8 billion people on this planet use some of the other social media platforms. The platforms are a highly useful business tool because they provide a broad audience to whom the businesses can cater the advertisements.
There is no doubt that social media marketing is a powerful tool, but it is of no use if you don’t know how to use it to its full potential. Social media has been growing since it was introduced and, along with it, the users. Along with rapid growth, there has been a rapid change in the trends as well. In this article, we will be discussing the top 5 most important social media trends to watch for in 2020.
Employers unite people
In today’s world, people trust their employers more than they trust their government. The people, mostly the millennials, have lost faith in the possibilities of improvement in their countries. They tend to believe that their development will come from the efforts of the employers. If the companies deliver on this expectation, it will be a massive boost to their growth. Furthermore, in the past, when the companies portrayed their efforts on social media, it gained a lot of attention and popularity. This solidified their social media presence by a lot. Before implementing this strategy, you need to understand that it shouldn’t be a sudden change or a show-off. It needs to be a core part of your business virtues from the beginning.
Don’t underestimate Tik Tok
The growth of Tik Tok in the last few years has been unprecedented. It has gained more than 500 million followers to date, and it’s still growing. It has passed the stage of being labeled as a fad. Underestimating this platform will mean nothing but losing valuable business advantage. Furthermore, the platform has implemented a lot of advertising tools and ways. Moreover, there are many ways to create trending influences over the platform through the help of influencers.
Social media performance marketing
Running behind likes and shares is not feasible in the year 2020. This metric has been used since the start, but the returns on investment have been volatile. Therefore social media performance marketing has become a new thing. In this strategy, social media is used to fulfill business goals like sales, leads, growth, and more. This will provide definite returns for the investments and remove the ‘reach’ concept’s volatile nature.
Choose the best attribution model
Selecting a useful attribution model will ensure that the real and actual Returns on investment can be measured. When it comes to social media ads, returns may come as a direct or indirect influence. For example, a sale can happen if someone directly clicks on the ad or visits the website after seeing the ads.
Both private and public engagement is critical
Social media platforms can be divided into private and public platforms. Public platforms are used to influence a large mass of people at a time. Private channels strengthen individual bonds between the business and the customer. The companies should know how to keep a smooth transition between the two social media platforms.