Top 5 Social Media Trends For 2020
Social media is the biggest deal for the year 2020. Moreover, it is becoming one of the most powerful tools for businesses using which it can influence a massive mass with considerable ease. In this article, we will discuss the top 5 social media trends that you need to look out for in the year 2020. Following these you will be sure that your contenders are not ahead of you.
There are many social media platforms in 2020 that have grown to have a user base of at least a billion people. These platforms can be divided into two main categories, public and personal. Facebook, Twitter, Instagram are examples of open platforms, while WhatsApp and Telegram are private platforms. Private platforms provide a more intimate connection with the consumers, which the businesses should know how to handle correctly. Furthermore, what the companies should aim for is a seamless connection and automation between the public and private platforms.
Know about the emerging platforms
Within the social media platform industry, there are a lot of big and old players. Despite that, it is not a monopoly market; there are many new and emerging platforms. One of them who deserves a serious shout out is Tik Tok. The platform released in the year 2014 by the name musical.ly. It changed its name to Tik Tok in 2016. It was the app with the highest downloads in the year 2019, and its been growing ever since. Currently, it has over 500 million worldwide users. Much like other platforms, it has also introduced business-friendly advertising solutions that companies should know how to use.
There are many strategies for social media advertising, one of which you might employ. Even though it does not mean that it will work, you need to study the outcomes and analyze your strategy. The right way to succeed depends upon your business model and your talented creators.
Think about your employees
People tend to trust the companies more who treat their employees properly and connect with them. The reason is that people connect more with the employees of a company rather than trusting the company itself. This strategy must be used thoughtfully because it might backfire if you use it as a show-off. Employee centric values should be a part of your core values; only then this will work out.
‘Reach’ is becoming old school
Social media ads and their ‘reach’ has become an old school measurement of efficiency; it does not work anymore. Running behind likes will do nothing but waste your money. The latest trend is using social media to fulfill goals rather than running behind likes and shares. It can be a sales goal, a click goal, a lead goal, or something else related to the company’s core business. Doing this will make sure that there is a definite return in some way or the other. Your money won’t be wasted, and your growth will be evident.