5 Tips for Brands Wanting to Make the Best of Facebook Stories
Stories became a thing back in October 2013. Since then, tech giant Facebook has integrated its own versions of Stories to Facebook itself and also Instagram.
Facebook stories can be a very powerful tool if they are used properly. But what exactly do I mean when I say “used properly”? Well, I mean that there are certain dos and don’ts when it comes to Facebook stories. There are a few tricks you can do to make your stories more effective.
Stick to brand guidelines
Branding is everything. Your branding is your identity and is how consumers recognize your brand. Every business has unique branding that sets them apart from the rest of the market.
It only makes sense that your social media content is properly branded to suit your brand guidelines. This goes for Facebook stories as well as posts. If your Facebook stories fit your brand guidelines, they will have a bigger impact on your audience. Some may say that content is king. I say that consistency is king.
Consistency comes down to the psychology side of marketing. If your audience sees your branding, they will automatically think of your brand. This will help your brand in the long run.
Be unique! Don’t copy other people’s content. Don’t get me wrong, inspiration doesn’t come from nowhere and you may need to base your Facebook stories on somebody else’s, but make sure to add your own twist. Make it unique to you and your business. I am going to be brutally honest, I can’t always think of ideas for Facebook stories. This is when I need to look for inspiration. Some stories pop out at me and I like the concept of the content, so I add my own little twist to it.
If you’re really finding it difficult to create content, then don’t create, document. These wise words came from a favourite influencer – Gary Vaynerchuck himself. Facebook stories are a great way to document your journey. They’re quick and simple which is exactly you need for documentation on social media.
Create unforgettable content
Creating unforgettable content can be difficult, and you may be thinking how you can do this. Try taking a step into your customer’s shoes and imagine what they want to see. Quick-fire Facebook stories which include something Funny, informative or educational can go a long way.
“unforgettable content” is all subjective to the audience. You wouldn’t publish motorcycle facts to a restaurants Facebook story. Keep your Facebook stories relevant to your niche and publish something that your audience wants to see.
Trial and Error
Trial and Error is my biggest piece of advice. This goes for life as well as marketing by the way. Trial and Error is how I, and many others, see what works and what doesn’t.
The best way to go about trial and error is to publish something, evaluate your analytics and then make any adjustments that may be needed.
Now you know a few tips and tricks to posting to your Facebook Story. As I mentioned, this can be a very powerful tool if done properly, but the real issue is that there is no secret formula to this. But, if you’re going to take anything from this then remember that consistency is king.